Senior Manager, Paid Media – Clinical Research

Job Description: • Own paid media strategy, execution, and optimization across active clinical trial protocols and site locations • Manage campaign structure, taxonomy, bidding strategies, and budget pacing across platforms, including Google Ads, Meta, Reddit, and TikTok • Drive qualified patient acquisition by optimizing toward downstream conversion events, including pre-screen submissions, qualified patients, and enrolled participants • Design and execute structured experiments (geo splits, incrementality testing, audience targeting, match type testing) with clear hypotheses and decision frameworks • Leverage platform AI, automation tools, and LLM-driven workflows to improve campaign performance, including keyword expansion, ad copy generation, and budget reallocation • Partner with Marketing Tech and Analytics teams to implement enhanced conversion tracking, offline conversion imports, and accurate attribution across the patient funnel • Monitor and optimize performance metrics, including cost per lead, cost per qualified patient, and cost per enrolled patient across studies and regions • Manage geographic targeting at the DMA, city, and ZIP level aligned with site catchment areas and enrollment priorities • Collaborate with Patient Recruitment teams to align media strategy with site capacity, enrollment goals, and protocol timelines • Develop and maintain a unified condition-based search strategy to minimize overlap between paid and organic efforts • Partner with content, SEO, and brand teams to translate search insights into patient-facing content across channels • Maintain clean data pipelines and ensure accurate reporting within BI dashboards and CRM/CTMS systems • Ensure all campaigns adhere to HIPAA, healthcare advertising policies, and brand safety standards • Establish and maintain SOPs, naming conventions, QA processes, and operational frameworks to support scalable growth • Identify performance gaps and implement continuous optimization strategies to improve efficiency and outcomes • Participate in vendor management and collaborate with platform partners to leverage new features and resolve issues • Perform additional duties as assigned by management Requirements: • Bachelor’s degree, or equivalent work experience preferred • 7+ years of experience managing and scaling paid media campaigns across multiple platforms and markets • Clinical research patient recruitment experience is preferred • Proven success driving performance outcomes tied to downstream conversions beyond initial leads (e.g., qualified patients, appointments, enrollments) • Experience operating in high-growth, performance-driven environments with measurable KPIs • Digital marketing, paid media, or performance marketing training preferred • Deep expertise in paid search and paid social, including modern strategies such as broad match, smart bidding, and audience targeting • Strong experience with experimentation frameworks, including incrementality testing and performance analysis • Hands-on experience with AI-driven marketing tools, automation, and LLM-assisted workflows • Strong understanding of full-funnel performance marketing and attribution across complex customer journeys • Ability to translate campaign data into actionable insights and strategic recommendations • High level of operational discipline, including campaign structure, naming conventions, and QA processes • Strong cross-functional collaboration skills with marketing, analytics, and operations teams • Ability to balance strategic thinking with hands-on execution in a fast-paced environment • Working knowledge of HIPAA-compliant advertising and healthcare marketing regulations required • Experience in healthcare, clinical research, or regulated industries preferred • Familiarity with CRM systems and marketing analytics tools preferred. Benefits: • Medical, dental, and vision insurance for the individual employee and family • 401K Retirement Plan with generous company matching • Disability Insurance, 100% paid • Life Insurance, 100% paid • Paid Approved Training and ACRP Certification • Paid Licensure Renewal • 9 Paid Holidays • 3+ Weeks Paid Time Off • Bereavement Leave • And more! Apply tot his job Apply To this Job