Note: The job is a remote job and is open to candidates in USA. NetEase Games is seeking a passionate and creative Social Media Content Marketing Intern to join their Global Marketing team. The intern will support social media content planning, trend monitoring, and community-focused initiatives across key platforms, while working closely with the User Growth team to develop engaging social media campaigns for gaming audiences worldwide.
Responsibilities
- Monitor social media platforms including X (Twitter), TikTok, Instagram, YouTube, Reddit, and Discord to identify emerging trends, viral content formats, and relevant gaming conversations
- Track platform updates, creator activities, and audience interests within gaming communities
- Support content planning by researching social media trends, gaming culture, internet memes, and entertainment topics
- Assist in brainstorming content ideas and campaign concepts tailored for gaming audiences
- Identify timely opportunities to connect game content with broader social media conversations
- Research gaming creators, influencers, streamers, and community trends across English Community
- Monitor competitor and industry social channels to identify best practices and content opportunities
- Support influencer and community-related initiatives as needed
- Assist with content calendar management, publishing coordination, and campaign tracking
- Support the preparation of social media copy, screenshots, and other platform assets
- Help collect and organize performance data from social media campaigns
- Support the development and execution of localized social media initiatives for English-speaking audiences, ensuring content is culturally relevant, engaging, and aligned with community interests
- Review social content and community communications from a cultural sensitivity perspective, helping ensure messaging is appropriate and well received by audiences
- Monitor content performance and engagement metrics
- Assist in preparing reports and identifying content trends, audience preferences, and optimization opportunities
Skills
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Media, Business, Social Sciences or a related field
- Passion for video games, with a strong interest in action RPGs, open-world games, and online gaming communities. Familiarity with *Where Winds Meet* or the Wuxia genre is highly desirable
- Active user of social media platforms such as TikTok, Instagram, YouTube, Reddit, and X (Twitter)
- Strong understanding of English-speaking social media culture, internet trends, memes, and platform-specific content formats
- Demonstrates cultural awareness and sensitivity when engaging with global gaming communities and creating content for diverse audiences
- Strong awareness of gaming creators, influencers, streamers, and the broader gaming content ecosystem in English Community
- Excellent written and verbal communication skills in English
- Self-motivated, organized, and eager to learn in a fast-paced environment
- Proficient in Chinese is highly preferred as the position will have cross team working with game development in China
Company Overview
NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. It was founded in 1997, and is headquartered in Tokyo, Tokyo, JPN, with a workforce of 10001+ employees. Its website is https://www.neteasegames.com.