Note: The job is a remote job and is open to candidates in USA. Lumana is on a mission to empower organizations by unlocking the value of their visual data through their AI video security platform. The Head of Product Marketing will lead the positioning, launching, and communication of this platform, ensuring that prospects and customers understand Lumana's differentiated value.
Responsibilities
- Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas
- Ensure consistent, credible messaging across all customer-facing touchpoints
- Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption
- Translate roadmap initiatives into market-ready narratives and launch plans
- Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks
- Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel
- Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey
- Position Lumana as a credible thought leader in AI-driven video intelligence and security
- Conduct ongoing research on competitors, market trends, and customer needs
- Use insights to inform messaging, positioning, and strategic decisions
- Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives
- Serve as a connective layer that brings clarity and focus to GTM execution
- Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit
- Advocate for customer needs internally to influence positioning and roadmap priorities
Skills
- 8+ years of experience in product marketing leadership experience in B2B SaaS
- Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment
- Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)
- Experience partnering closely with Sales, Product, and executive leadership
- Exceptional storytelling, writing, and presentation skills
- Data-informed mindset with the ability to balance strategy and execution
- Comfort operating in ambiguity and building from first principles
- Strong executive presence with the ability to influence without authority
- Experience in AI, computer vision, video security, or infrastructure-adjacent SaaS
- Background in category creation or helping position an emerging product in a crowded or legacy market
- Familiarity with regulated or compliance-heavy industries such as government, education, or healthcare
Benefits
- Offers Equity
- Offers Bonus
- Competitive Pay: Strong base salary + variable
- Equity & Upside: Own a piece of what you're building
- Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
- Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
- Product Influence: Your voice matters—sales feedback directly shapes our roadmap
- Health & Wellness: Comprehensive medical, dental, and vision coverage
- Time Off: 15 days PTO, paid holidays, and sick leave
- Financial: 401(k) with employer match, equity in a fast-growing startup
- Remote-Friendly: Flexible hybrid/remote work arrangements depending on role
- Parental Leave: Paid parental leave for new parents
- Work Setup: Home office stipend and top-tier equipment provided
Company Overview
Lumana is a AI-powered video surveillance and safety technology that provides unparalleled visibility in any area. It was founded in 2021, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is https://www.lumana.tech.