Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Senior Data Analyst to support an internal marketing team focused on owned (non-paid) channels. This role will drive data-informed decision-making through experimentation, user behavior analysis, and personalization strategies to improve engagement, retention, and monetization.
Responsibilities
- Lead development of data science solutions for marketing use cases such as user segmentation, churn analysis, and targeting strategies
- Design and execute high-volume A/B tests to evaluate messaging and campaign effectiveness
- Analyze large datasets using SQL and Python to assess causal impact of marketing efforts on user behavior
- Develop and refine personalization and recommendation strategies for user communication
- Identify and account for confounding variables and data assumptions when evaluating performance
- Partner with cross-functional teams to ensure data quality and successful implementation of experiments
- Translate complex analyses into clear, actionable insights for non-technical stakeholders
- Support ongoing optimization of marketing strategies through continuous testing and iteration
Skills
- 5–7 years of experience in data science, analytics, or marketing science
- Strong hands-on experience with SQL for independent data extraction and manipulation
- Proficiency in Python for data analysis and statistical modeling
- Proven experience with A/B testing and experimentation (core responsibility)
- Background in marketing analytics, growth analytics, or user behavior analysis
- Strong understanding of statistical methods and experiment design
- Ability to work in a fast-paced environment and build solutions from scratch
- Experience with paid media analytics or campaign performance measurement
- Familiarity with AI-assisted coding tools (e.g., Claude Code)
- Experience in consumer-facing tech environments
Benefits
- Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance
- HSA, FSA, and DCFSA account options
- 401k retirement account access with employer matching
- Paid sick leave and/or other paid time off as provided by applicable law
Company Overview
Insight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT, and government. It was founded in 2001, and is headquartered in Atlanta, Georgia, USA, with a workforce of 1001-5000 employees. Its website is https://insightglobal.com/.Company H1B Sponsorship
Insight Global has a track record of offering H1B sponsorships, with 56 in 2026, 281 in 2025, 164 in 2024, 75 in 2023, 17 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.