Note: The job is a remote job and is open to candidates in USA. Gerben IP is a nationally recognized trademark law firm seeking a creative and resourceful Marketing Assistant to join their team. The role focuses on executing and expanding a new outreach and market research initiative targeting in-house counsel seeking trademark assistance, with opportunities to grow into broader marketing responsibilities over time.
Responsibilities
- Conducting deep internet and market research to identify potential clients and opportunities
- Building and organizing targeted prospect databases
- Assisting with outreach strategy and campaign development
- Researching industries, companies, founders, and events that they frequent
- Identifying creative opportunities for engagement and visibility
- Assisting with content ideas and messaging for digital outreach and social media
- Social media strategy
- Content development
- LinkedIn and Instagram marketing
Skills
- Creative and resourceful
- Self-starter to help build a new marketing initiative
- Ability to contribute ideas and solve problems
- Conducting deep internet and market research to identify potential clients and opportunities
- Building and organizing targeted prospect databases
- Assisting with outreach strategy and campaign development
- Researching industries, companies, founders, and events
- Identifying creative opportunities for engagement and visibility
- Assisting with content ideas and messaging for digital outreach and social media
- Good at graphic design
- Naturally curious and loves research
- Strong problem solver who can figure things out independently
- Wants ownership and responsibility instead of micromanagement
- Understands how modern digital marketing works
- Organized, reliable, and results-oriented
- Enjoys creative thinking and strategic outreach
- Ability to create engaging content for social media
- Experience creating content for LinkedIn or Instagram
- Understand social media engagement and audience growth
- Experience with marketing research tools or CRM systems
- Strong writing and communication skills
Benefits
- Competitive salaries and benefits depending on experience
- Mostly remote working environment
Company Overview
A trademark law firm that helps a wide range of clients, from small start ups to large corporations with any type matter. It was founded in 2008, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is https://www.gerbenlaw.com/.