Note: The job is a remote job and is open to candidates in USA. Allytics is a full-service marketing firm supporting many of the world’s top technology companies. They are seeking a Digital Media Manager II who will be responsible for executing digital campaigns, optimizing audience targeting, and analyzing performance metrics to enhance lead generation strategies.
Responsibilities
- Support the development and optimization of account-based marketing (ABM) and lead generation programs
- Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™)
- Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation
- Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email
- Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel
- Manage media budgets across campaigns and vendors to maximize ROI and efficiency
- Deliver insightful, client-ready reports with clear recommendations to improve results
- Conduct A/B testing and experiment with targeting or messaging to improve conversion rates
- Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior
- Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team
- Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization
- Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement
Skills
- 4+ years of experience in B2B digital campaign management at a tech company or marketing agency
- Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools
- Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms
- Proficiency in analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities
- Ability to work independently in a remote environment while actively collaborating with cross-functional teams
- Excellent communication and interpersonal skills, with a client-focused mindset and comfort navigating feedback
- Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting
- Strong interest in data storytelling and developing insights that influence campaign strategy
- Experience with Google Tag Manager, lead scoring, or third-party data providers
- Intermediate skills in Excel, Tableau (or similar BI tools), and Google Analytics
Benefits
- Remote work model with in-person team-building activities
- Paid Sick, Vacation, & Holiday time off
- Medical, dental, vision & life insurance for benefit eligible and dependents
- Employee Assistance Program
- 401k
Company Overview