At arenaflex, we're revolutionizing the fine fragrance industry by making high-quality scented products accessible, fun, and simple to discover. Our mission is to bring our customers the scents they want and develop new, unexpected ways for them to incorporate fine fragrance into their daily routines. We're a lean team that's expanding quickly, and we're looking for a motivated, customer-centric thinker to join our team as a Customer and Retention Manager.
**About arenaflex**
arenaflex is a leader in the fine fragrance industry, known for our high-quality, genderless, non-toxic, vegan, and cruelty-free scented products. Our formulas are made with top-shelf ingredients, and our products are designed to be an immersive experience from the name, packaging design, and creative campaigns to someone's first spray. Our products are sold on our DTC site and can also be found at all Ulta Beauty locations. We've been featured across notable press outlets, including Forbes, Fast Co., WWD, Vogue, Allure, Cosmopolitan, NY Mag, Harper's Bazaar, and more. Additionally, we're backed by some of the most revered investors in the consumer goods space.
**The Role**
As the Customer and Retention Manager, you'll play a major role in arenaflex's retention marketing efforts. You'll support planning, execution, and analysis across key initiatives, including email and SMS marketing, subscriptions, loyalty, sampling, and customer surveying. This role calls for a motivated, customer-centric thinker who excels at bringing ideas to life through cross-functional collaboration and meticulous, thoughtful implementation. Highly-organized and detail-oriented, you'll ensure seamless execution across multiple channels. With a test-and-learn mindset, you'll embrace creative and innovative approaches while continuously optimizing for engagement and retention.
**Responsibilities**
* Lead execution of arenaflex's retention initiatives, ensuring seamless implementation across email, SMS, sampling, loyalty, subscriptions, and more
* Define retention strategies for new product launches and evergreen products across channels
* Own arenaflex's email and SMS marketing efforts across campaigns and automated flows, including outlining the marketing calendar, creating campaign briefs, coordinating with copy and design for asset development, defining customer segments, performing tests, scheduling campaigns, and optimizing content for performance
* Support the management and optimization of arenaflex's subscription program, ensuring a seamless customer experience, assisting with subscriber communications, defining and implementing growth strategies, and monitoring key performance metrics
* Assist in the management and enhancement of arenaflex's loyalty program, tracking engagement and collaborating with cross-functional teams to drive member participation and retention
* Support the planning, execution, and analysis of arenaflex's product sampling initiatives, coordinating distribution, analyzing conversion, and optimizing strategies to drive repeat
* Contribute to customer surveying efforts by coordinating survey distribution, collecting responses, and synthesizing insights for the broader team
* Monitor and report on key retention and engagement metrics, identifying trends and opportunities for improvement
* Stay up to date on best practices in retention marketing, conduct research on emerging trends, and support creative ideation and testing to inform future initiatives
* Provide support for additional business and marketing needs
**Requirements**
* At least 3-4 years of work experience in marketing or high-growth role; relevant experience in an e-commerce/DTC environment or with a major retailer is a plus
* Experience owning or managing email and SMS marketing programs
* Genuine excitement for customer loyalty and the world of retention marketing
* Exceptional organizational skills and attention to detail
* Next-level time management and project management skills. You're a pro at taking an idea and owning it until completion
* Strength and rigor in navigating ambiguity. You're a self-starter and a team player
* Excellent verbal, written, and interpersonal skills that support developing and maintaining real, trusting relationships
* Eagerness to roll-up your sleeves with a "figure it out" mentality
* A curious and innovative mindset, constantly seeking ways to make a product or process the best it can be
* Ability to translate data into simple, real-world outcomes and goals
* Advanced proficiency in Excel, Powerpoint, and Google Suite
* Experience with Klaviyo and Postscript is strongly preferred
* A desire for (perhaps even a need for) the excitement, grind, and freedom that comes with an early-stage and fast-growing startup
**Bonus Points**
* Proven success at a fast-paced startup, extra bonus points if in the beauty industry
* Knowledge/passion for scented products, including (but not limited to) fragrance, candles, and laundry categories
**What You'll Get**
* Be part of a fast-growing company with an awesome mission
* Highly competitive salary and equity so you're a part of the arenaflex family
* An opportunity for growth and ability to widen your role and responsibilities
* Medical, Dental, and Vision healthcare insurance
* 401K Retirement Plan with company matching
* Paid Parental Leave
* Flexible vacation and PTO policy
* Industry-leading well-being and mental health benefits
* Virtual and remote work as well as work-from-home setup
* arenaflex product on us!
**Join the arenaflex Team**
If you're driven by our mission and have a passion for customer loyalty and retention marketing, we'd love to hear from you! Email us at [
[email protected]](mailto:
[email protected]) to apply for this exciting opportunity.
Apply for this job