Content Writer and Social Media Specialist

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<p>About the job<br /> LOOKING FOR STELLAR TOP CANDIDATES</p> <p>Position : Content Writer and Social Media Specialist</p> <p>Working Hours : 9:00 AM &#8211; 6:00 PM EST</p> <p>Salary : USD 1500 &#8211; 2500/month (Final offer depends on client approval and candidate experience)</p> <p>About The Role</p> <p>Own long-form, research-driven content for winnie.com/resources and support Instagram with derivative posts and other creative content. Success looks like authoritative articles that rank and resonate, plus consistent IG output aligned to brand voice.</p> <p>Role Responsibilities</p> <p>Research and write high-quality, long-form articles similar to what’s currently on winnie.com/resources.<br /> Update and enhance existing content on winnie.com/resources.<br /> Repurpose articles into Instagram carousels and Reels.<br /> Optimize for on-page SEO (headlines, structure, internal links, meta).<br /> Publish in CMS (currently HubSpot) with clean formatting and accessibility.</p> <p>Requirements</p> <p>Exceptional written English (clarity, structure, and audience fit).<br /> Demonstrated experience in long-form, research-based content.<br /> Efficient and can produce a high volume of content.<br /> Portfolio with 3-5 relevant writing samples.<br /> Comfortable with basic SEO and CMS publishing.<br /> Experience with HubSpot or WordPress, Google Docs, and Instagram.</p> <p>Nice-to-Have / Preferred</p> <p>Familiarity with parenting/childcare topics.<br /> Instagram content creation (carousels, Reels, basic Canva templates or similar platform).</p> <p>Editorial Cadence &amp; Expectations</p> <p>Articles: 5-10 articles/week.<br /> Social: 2 Instagram posts/week.</p> <p>KPIs / Success Metrics</p> <p>Organic traffic growth &amp; rankings for target topics.<br /> Engagement (time on page, scroll depth), newsletter sign-ups.<br /> IG reach, saves, and profile traffic from content.<br /> On-time delivery and editorial quality scores.</p> <p>Note: Please submit your resume in ENGLISH; otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.</p>

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