What You'll Do
Own the growth of WarriorBabe's YouTube channel from strategy through execution. You'll partner closely with our content team while leading the overall YouTube strategy, ensuring every video has the highest possible chance of succeeding.
Responsibilities include:
Develop and own the YouTube growth strategy
Build and manage the content calendar
Research trending topics and audience interests
Develop high-performing titles and thumbnails
Analyze YouTube Analytics and identify opportunities for growth
Optimize watch time, retention, click-through rate, and subscriber growth
Brief editors on storytelling, pacing, and viewer retention
Work with leadership to turn expertise into compelling YouTube content
Continuously test new formats, hooks, series, thumbnails, and publishing strategies
Stay ahead of YouTube trends, algorithm changes, and best practices
We're Looking For Someone Who...
Has successfully grown a YouTube channel before (please share examples)
Thinks like both a strategist and a creator
Loves digging into analytics just as much as creating content
Understands storytelling, audience psychology, and what keeps people watching
Is highly organized and comfortable managing multiple projects
Thrives in a fast-moving, entrepreneurial environment
Wants to build something meaningful—not just maintain what's already there
Success Looks Like
In your first year, you'll help us:
Significantly increase average video views
Improve audience retention and watch time
Grow subscribers consistently month over month
Increase organic traffic and brand awareness
Build repeatable systems for producing high-performing YouTube content
Experience in health, fitness, wellness, coaching, or personal brands is a HUGE plus.