This is a remote position.
Key Responsibilities
1. User Acquisition Growth
Own user acquisition across:
Google Ads
Meta Ads
App Store Optimization (ASO) to improve conversion rate
Future acquisition channels as needed
Continuously scale installs while maintaining acquisition efficiency and user quality.
2. Deep Product & Persona Understanding
Develop deep understanding of:
Thermer app
User segments
User personas
User motivations
Printing workflows
Monetization model
Activation journey
Retention drivers
3. Post-Install Optimization
Focus on post-install metrics, not only install volume.
Examples:
Activation Rate
Time to First Print
D1 Retention
D7 Retention
D30 Retention
Purchase Conversion Rate
Subscription Revenue
LTV
ROAS
Continuously identify ways to improve user quality and business outcomes.
4. Experimentation Culture
Run continuous experiments across:
Google Ads
Audiences
Asset Groups
Ad Copy
Videos
Images
Budget Allocation
Bidding Strategies
Meta Ads
Creatives
Audiences
Interests
Lookalikes
Placements
Campaign Structures
ASO – Custom Store Page
Keywords
Title
Short Description
Long Description
Screenshots
Videos
No significant change should be implemented without a clear hypothesis and success criteria.
5. AI-Driven Execution
Use AI extensively to improve productivity and performance.
Examples:
Creative ideation
Creative generation
Ad copy generation
Audience research
Competitor research
Data analysis
Experiment generation
Keyword research
Persona analysis
Reporting
Expected outcome:
Deliver more experiments and insights with the same effort through strategic AI usage.
Required Mindset
Must be:
Data-driven
Evidence-driven
Results-oriented
Curious
Analytical
Experiment-focused
Product-minded
Reporting Requirements
Submit weekly report in Notion including:
KPIs
Experiments completed
Experiment results
Learnings
Competitor observations
AI tools used
Planned next actions
All conclusions should be supported by data whenever possible.
Note: There is a full-time opportunity after the 6 months contract