ob Description - Social Media/Marketing Manager
Job highlights
Qualifications
Currently pursuing or completed a degree in Marketing, Communications, Film/Media Production, Graphic Design, Digital Media, or a related field (preferred, but not required)
Strong creative instincts with the ability to generate fresh, original content ideas independently
Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools
Deep familiarity with social media platforms - how they work, what performs, and how algorithms differ
Excellent communication skills and ability to collaborate across teams
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Must be a self-starter who follows through - someone who takes ownership without waiting to be asked twice
Familiarity with AI-powered tools for content creation, copywriting, image generation, or marketing automation (e.g., ChatGPT, Claude, Adobe Firefly, or similar)
Ability to leverage AI tools to increase content output, streamline workflows, and stay ahead of rapidly evolving digital marketing trends
Responsibilities
This role goes beyond video - you will own the full content lifecycle across all of our social media platforms and support visual marketing needs across our family of brands
If you thrive in a fast-paced environment, love telling stories through content, and aren't afraid to think outside the box, this role is for you
Additional platforms as brands grow and evolve
Content Creation & Social Media Management
Study competition marketing
Plan, create, and publish engaging content across all social media platforms on a consistent schedule
Develop and execute platform-specific content strategies tailored to each audience (Facebook, Instagram, TikTok, YouTube, LinkedIn, X, etc.)
Design eye-catching graphics, promotional materials, and digital assets using Adobe Creative Suite and/or Canva, or other applicable program(s)
Write compelling copy for posts, captions, ads, and campaigns that reflect each brand's voice
Build and manage a content calendar to ensure timely, relevant, and strategic posting
Brainstorm and pitch creative content ideas that go beyond the obvious - think outside the box
Video Production & Photography ***
Film and edit short-form and long-form video content for YouTube, TikTok, Instagram Reels, and other platforms ***
Handle video production pipeline (supported with US team): concept, storyboarding, filming, editing, and post-production
Optimize video content for each platform's format, aspect ratio, and algorithm
Regularly update and maintain blog content across all Miedema Companies websites to keep information current, credible, and relevant
Write and publish original blog posts that support brand authority, SEO, and audience engagement
Collaborate with internal teams to source topics and industry insights worth featuring
Ensure blog content aligns with active campaigns, upcoming auctions, and the overall content calendar
Strategy & Analytics
Develop and present social media strategies for campaigns and seasonal promotions
Monitor analytics and performance metrics across all platforms; provide regular reporting and data-driven recommendations
Research industry trends, competitor activity, and emerging platforms to identify new opportunities
Assist with SEO optimization for video and digital content to increase visibility and reach
Cross-Team Collaboration & Follow-Through
Proactively follow up on projects and deliverables without needing to be reminded - a self-starter mindset is essential
Coordinate with external vendors, clients, and team members to meet deadlines consistently
Hours/Days:
Monday-Friday
2 hours/Day
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