Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. To date, we have provided over $1B in aid, expertise, and funding in 121 countries in support of this mission.
Position Overview:
Greater Good Charities is seeking a creative and driven Social Media Manager to build our global presence across Facebook, Instagram, TikTok, X, YouTube, LinkedIn, and emerging channels. The role will work with the VP of Digital Marketing to build monthly publishing calendars and will own daily editing, adaptation, and deployment of content.
The ideal candidate is creative, willing to test new ideas and creative while building the Greater Good Charities brand and voice. They will work with the VP of Digital Marketing to achieve organic social KPIs that feed into the broader Digital Marketing team goals.
Key Responsibilities:
- Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
- Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
- Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
- Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
- Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
- Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
- Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following. This also includes flagging sensitive content/questions and following and engaging with partners/sponsors and their content.
- Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
- Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
- Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.
- Share organic social reports across teams, collaborating with other channels to align on performance insights.
- Identify emerging organic social channels and work with the VP, Digital Marketing to build strategies to activate and grow these channels.
Required Skills:
- Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint).
- Experience with Asana or other project management tools a plus.
- Experience with Hubspot a plus.
- Strong copywriting skills with the ability to translate marketing strategy into effective, compelling posts and clearly communicate the organization’s mission.
- Detail oriented.
- Creative, willing to take initiative to pitch social concepts and pay attention to trends.
Education and Experience:
- Bachelor's degree in marketing, communications, English, or a related field.
- 5+ years of experience in organic social management, including Facebook, Instagram, X, LinkedIn, TikTok,
- Experience working within the nonprofit industry is ideal.
- Experience building out emerging channels and ability to stay on top of new trends.
- Strong organizational and time-management skills with attention to detail in deadline-driven environments.
- Understanding of how social media functions together within an integrated digital marketing strategy.
- Proven ability to work effectively in a remote environment with minimal supervision, while also collaborating with cross-functional teams.
- Flexibility to support time-sensitive campaigns as needed, including occasional work outside standard business hours.
- Commitment to Greater Good Charities’ mission and to fostering an inclusive and respectful workplace.
Working Environment and Benefits:
- This position is fully remote in the US. The employee is expected to work 40 hours per week in their time zone from Monday – Friday.
- Benefits include 13 paid national holidays, sick leave, paid vacation, parental leave, 401K, medical, dental, and vision benefits.
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