Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training. The Small Business Account Executive drives rapid, full-cycle sales for small businesses and is responsible for responding to leads, executing sales campaigns, and ensuring consistent revenue growth.
Responsibilities
- Respond to qualified inbound leads with urgency, executing a multi‑touch approach within the first hour (call, email, and calendar link) to maximize conversion
- Drive the entire sales process—from prospecting to contract execution—to achieve and exceed CPI’s sales and revenue targets
- Serve as the principal representative of CPI for actual or potential customers. Strategically identify, engage, and convert new opportunities through targeted account‑based approaches
- Deliver compelling, solution‑oriented presentations that address customer needs and showcase CPI’s unique value proposition
- Build and manage a robust pipeline of qualified prospects, leveraging CRM and sales tools for accurate activity tracking and forecasting
- Partner with cross‑functional teams, including marketing, product management, and customer care, to ensure seamless customer experiences and successful solution implementations
- Provide actionable insights to leadership on industry trends, competitive activity, and client feedback to support strategic planning
- Report on sales performance, customer engagements, and pipeline progress to leadership
- Stay ahead of industry trends, competitive offerings, and regulatory requirements to position CPI competitively
- Serve as a team expert in a specialty area, delivering resources or professional development to peers and offering guidance and support
- Perform other position‑related duties as assigned
Skills
- Bachelor's degree in business, marketing, or related field
- One year or more of work experience in business development, full-cycle sales, or sales development
- Experience with inbound response and targeted prospecting
- Knowledge of sales pipeline math and adjusts activities to hit sales targets
- Demonstrated expertise in contract negotiation
- Proficiency with Microsoft Office suite, CRM platforms, sequencing/engagement tools (SalesLoft), and virtual meeting platforms
- High level of customer focus, with internal and external customers
- Strong discovery, objection-handling, and closing skills
- Intellectually curious with excellent problem-solving skills
- Ability to work independently and be a member of a multi-function team
- Strong attention to detail and accountability for results
- Proven ability to multitask, prioritize, and organize in a dynamic work environment
- Excellent verbal and written communication, negotiation, and presentation skills
- High resilience and the ability to handle frequent rejection with a positive attitude
- Experience working with K-12, youth services, behavioral health, or training programs
- Familiarity within the public sector or non-profit buying (funding sources, co-ops/associations)
- Experience selling Train-the-Trainer or cohort-based offerings
- Experience using BANT, MEDDIC, SPICED, or Challenger sales methodologies
Benefits
- Comprehensive benefits package
- 401k
- PTO
- Health & Wellness Days
- Paid Volunteer Time Off
- Continuing education and training
- Hybrid or remote work schedule
- Paid Parental Leave
Company Overview
Crisis Prevention Institute provides training and consulting in behavior management and dementia care for human service professionals. It was founded in 1980, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 201-500 employees. Its website is http://www.crisisprevention.com/.