After several years of managing our own organic and paid search efforts, we are seeking the expertise of a freelancer who understands the nuances of working with a B2B business. We need to improve our search performance and understand/implement an ad program, if recommended, that doesn't just improve click rate, but also delivers conversions.
The project will entail the following:
1. Audit existing Google Ads efforts and evaluate organic and paid performance of keyword searches.
2. Provide recommendations to optimize CPC, improve ad performance, and elevate position in organic search.
3. Implement changes and identify KPIs to monitor and adjust effectiveness post-project.
We have a small marketing team and rely on the knowledge of freelancers to fill in the knowledge gaps. As time has gone on and this field has become more specialized, we simply do not have the bandwidth to give our digital efforts the time and attention they deserve.
Our web address is bsidesigns.com, and I look forward to receiving your recommendations.
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