IMPORTANT: Please submit all questions and proposals through Upwork. Do not contact Greenzie or me directly outside of Upwork regarding this project. Anyone who reaches out outside of Upwork will be automatically disqualified.
Project Overview
We are seeking an experienced SEO/AIO specialist to complete a focused foundation audit and prioritized roadmap for Greenzie.com, a B2B technology website built in Webflow.
This is not a full website redesign, copywriting engagement, content calendar, or ongoing SEO retainer. We are looking for a practical, strategic audit and roadmap that improves qualified discoverability, AI-readiness, website clarity, and page-level SEO structure.
The ideal freelancer has strong experience in technical SEO, on-page SEO, content SEO, website structure, keyword strategy, and AI/search answer optimization for B2B or technical websites.
About the Website
Greenzie.com represents a specialized B2B technology company operating in commercial autonomy. The website needs to clearly communicate the company’s role in the market while improving search visibility and AI-readiness.
This project requires more than a generic SEO checklist. We need someone who can evaluate technical SEO, site structure, page-level content alignment, entity clarity, and search intent.
Scope of Work
The project should include:
Technical SEO Foundation Review
Review crawlability, indexing, metadata patterns, header hierarchy, sitemap/robots, broken links, redirects, canonical tags, page speed/Core Web Vitals, mobile usability, image optimization, schema opportunities, Webflow-related SEO considerations, and any major technical issues affecting search visibility.
Information Architecture Review
Evaluate site navigation, homepage message hierarchy, page purpose, internal linking, CTA paths, resource organization, and whether the site structure supports clear understanding and conversion.
SEO/AIO Clarity Review
Evaluate whether the website is structured clearly enough for search engines, AI systems, and human visitors to understand what the company does, who it serves, and how its offering fits into the market.
Keyword and Topic Direction
Provide practical keyword/topic recommendations based on relevance, intent, and strategic value. This should not be a massive keyword dump. We need focused direction for a specialized B2B category.
Detailed Page-Level Recommendations
Provide page-level recommendations for existing Greenzie.com pages, including suggested SEO purpose, audience, target keyword/topic theme, title tag, meta description, H1/H2 guidance, content gaps, internal linking recommendations, schema notes, CTA recommendations, and whether the page should be revised, expanded, merged, redirected, or deprioritized.
Prioritized 90-Day Roadmap
Create a practical action plan that identifies what should be fixed first, what can be handled internally, what requires SEO/development support, and what should be deferred.
Deliverables
Please include the following:
- Technical SEO audit summary
- Focused information architecture recommendations
- SEO/AIO clarity review
- Keyword and topic direction
- Entity/terminology guidance
- Detailed page-level recommendations for existing pages
- Schema/structured data opportunities
- Simple measurement checklist
- Prioritized 90-day action plan
- Top 10 longer-term content opportunities
- Final review call
Important Notes
This is a focused audit and roadmap project, not an implementation project. Optional implementation support may be discussed and priced separately after the audit is complete.
Competitive context may be useful, but this is not a standard competitor-copycat SEO project. The company operates in a specialized B2B category with a distinct platform/ingredient-brand model, so recommendations should prioritize qualified relevance, category clarity, and search intent over simply mirroring competitor content.
We are not looking for speculative AI-search tactics or promises of guaranteed AI-generated answer placement. We are looking for durable SEO/AIO fundamentals: crawlable content, clear site structure, entity clarity, structured data, useful page summaries, answerable content, and authoritative proof.
Requirements
Please apply only if you have experience with:
- Technical SEO audits
- On-page SEO
- Content SEO
- Keyword strategy
- SEO strategy for B2B or technical companies
- Webflow SEO
- Website structure and information architecture
- AI search readiness / answer engine optimization
Proposal Instructions
In your proposal, please include:
- Your recommended approach for this project
- Examples of similar SEO audits or strategy work
- Your experience with Webflow SEO
- Your perspective on SEO versus AIO / AI search readiness
- How you would handle page-level recommendations for an existing B2B website
- What you would include in the core audit/roadmap phase
- What you would exclude or recommend deferring
- Your proposed fixed fee and timeline
Reminder: All communication about this project must stay within Upwork.
We are looking for someone who can be practical, strategic, and clear, not someone who simply delivers a long automated SEO report. We prefer to work directly with an individual specialist rather than an agency for this project.
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