David Kennedy Recruitment is working with a young financial/FX company led by a management team with over 20 years of experience. Their mission is to simplify trading complexities and deliver excellence to clients across multiple continents and countries. Currently looking to hire a Senior Social Media & Content Manager.
Position: Senior Social Media & Content Manager
Location: South-East Asia (ideally Malaysia)
Employment type: full-time
Remuneration: competetive salary depending experience.
DUTIES & RESPONSIBILITIES:
Develop and execute social media strategies across LinkedIn, Facebook, Instagram, and other relevant channels
Create, write, and publish engaging content tailored to Forex, CFD, and financial services audiences
Develop content pillars, editorial calendars, and campaign plans aligned with business objectives
Manage day-to-day social media activity to increase brand awareness, engagement, and lead generation
Produce compelling copy for marketing campaigns, product launches, and promotional initiatives
Ensure all content complies with financial services marketing regulations and Meta advertising policies
Maintain consistent brand messaging across all digital communication channels
Support reputation management through review platforms and online brand monitoring
Work closely with designers, marketing teams, and external agencies to deliver high-quality campaigns
Support promotional campaigns, trading competitions, bonus offers, and client acquisition initiatives
Coordinate multilingual content projects where required
Manage multiple content projects while meeting deadlines and business priorities
Monitor and analyse content and social media performance using Google Analytics, Google Search Console, and platform insights
Identify opportunities to improve engagement, reach, and conversion through data-driven recommendations
Prepare performance reports and optimise content strategies based on key metrics.
REQUIREMENTS:
Minimum 2 years of experience within a Forex Broker, CFD Broker, Multi-Asset Broker, FinTech, or Financial Services company
Strong understanding of Forex trading, CFDs, MT4/MT5 platforms, brokerage business models, and Affiliate/IB programmes
Proven experience managing LinkedIn, Facebook, Instagram, and other social media platforms
Strong copywriting, storytelling, and content creation skills
Ability to independently develop and execute content strategies without relying solely on agencies
Knowledge of Meta Advertising Policies for Financial Services and brokerage compliance requirements
Experience managing content calendars and social media strategies
Strong project management, organisational, and communication skills
Experience using Google Analytics, Google Search Console, and social media reporting tools
Fluent in English (C1 level and higher) both written and verbal
Portfolio showcasing relevant social media and content work (mandatory)
Experience with international brokerage brands
Experience managing multilingual content projects
Knowledge of Trustpilot and broker review platforms
Experience supporting bonus campaigns, trading competitions, and acquisition campaigns
Understanding of trader acquisition, retention marketing, and customer lifecycle communications
OFFER:
High visibility role supporting strategic decision making
Exposure to internatinal projects
Professional environment focused on ownership growth and analytical excellence.
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