<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:14pt;white-space:pre-wrap;">Overview</strong></b><br><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">We’re looking for a contract Brand Strategist to help define, shape, and launch brands with clarity and intention. This role is about building strong strategic foundations—articulating positioning, sharpening audiences, and creating the systems that make brands coherent and differentiated from day one.</span><br><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">You’ll work across a range of engagements, from early-stage brand creation to campaign strategy, ensuring every expression of a brand is grounded in a clear point of view and aligned with business ambition.</span><br><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">This role is especially suited for someone who thrives in early-stage environments, someone who knows how to take a brand from undefined to undeniable.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br><b><strong style="color:rgb(0,0,0);font-size:14pt;white-space:pre-wrap;">Key Responsibilities</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Brand Strategy & Development</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Build brands from the ground up—defining what they stand for, how they show up, and why they matter</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Develop clear, actionable brand frameworks, narratives, and guidelines that can scale</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Shape early-stage brand opportunities, including positioning territories, naming, and foundational storytelling</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Research, Insight & Validation</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Design and conduct research to inform strategy, including IDIs, founder interviews, store visits, and competitive audits</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Synthesize market, cultural, and consumer insights into sharp, usable strategic direction</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Quickly validate ideas and directions through scrappy but effective methodologies</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Creative & Cross-Functional Collaboration</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Partner closely with creative, design, and account teams to bring brand strategy to life</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Ensure strategic integrity across all touchpoints, from identity to campaigns</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Contribute to ideation, helping teams find the most distinctive and ownable ways a brand can show up</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Client Engagement & Growth</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Present strategic thinking clearly and persuasively to clients and founders</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Build strong working relationships, particularly with early-stage teams</span></li><li style="color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Support new business efforts with insight-driven thinking and perspective</span></li></ul><h3 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:22pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;padding-left:0px;"=""><b><strong style="color:rgb(0,0,0);font-size:14pt;white-space:pre-wrap;">Who You Are</strong></b></h3><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Builder:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You have real experience taking brands from zero to one—not just optimizing what already exists. You’re comfortable working in ambiguity and helping define the path forward.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Strategic Thinker:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You bring structure to complexity, distilling inputs into clear, compelling frameworks and directions.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Culturally Tuned-In:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You have a strong pulse on the consumer landscape, especially within retail, DTC, and consumables, and understand how brands can earn attention and relevance.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Research Fluent:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You’re comfortable designing and conducting research—from IDIs to in-market immersion—and know how to turn findings into action.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Story Shaper:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You can articulate positioning, narratives, and messaging in a way that’s both strategic and creatively inspiring.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Collaborative:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You work seamlessly with creatives, founders, and cross-functional teams, influencing without ego.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Communicative:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You’re clear, confident, and persuasive—both in writing and in the room.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Adaptable:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You’re comfortable working on a contract basis and navigating fast-moving, early-stage environments.</span></li><li style="--listitem-marker-color:#000000;font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experienced:</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> You have ~6–10+ years in brand strategy, planning, or consulting roles, ideally with exposure to early-stage or high-growth brands.</span></li></ul>