About the position
The BC&P Creative Excellence & Go To Market team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. We are focused on creating seamless experiences for each customer at a 1:1 level across all touchpoints. This role is accountable for building marketing strategies and supporting campaign execution, all powered by our enhanced technology, real-time data and advanced analytic models. The role will allow you to flex muscles in emerging customer lifecycle marketing strategies, new and innovative marketing technologies, and marketing across several channels. Successful marketers in this role will be able to tie together key marketing and business results, bring several large and complex workstreams into market, work across multiple marketing channels, build powerful relationships across a variety of partners and stakeholders, story tell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
Responsibilities
• Develop insight-driven Customer Marketing strategies and campaigns, which includes making recommendations on what marketing channels we should use, what marketing creative should look like, and what marketing testing we should do.
• Lead launches of several large and complex marketing initiatives and campaigns, from intent development to execution.
• Help drive more and optimized usage of key Martech platforms, which includes owning the launch of some new platform use cases.
• Work cross-functionally with a variety of partners that include, but are not limited to, Campaign Operations, Business Analysts, Tech teams, Product teams, Legal & Compliance, 3rd party vendors and more.
• Write clear and concise test documents and test plans.
• Translate and communicate business goals into effective creative briefs.
• Read, interpret, and use data (inclusive of visualization) to make informed decisions.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Lead research work streams that drive actionable insights for our business or marketing teams.
• Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies.
• Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
• Proactively identify marketing opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Requirements
• Bachelor’s Degree or Military experience
• At least 2 years of Marketing experience
• At least 1 years of Customer Marketing experience
Nice-to-haves
• Masters Degree in Marketing, Business or Communications
• 3+ years of Marketing experience
• 2+ years of Customer Marketing experience
• At least 1 year of experience with Marketing technology tools and platforms
Benefits
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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