Note: The job is a remote job and is open to candidates in USA. Syndicatebleu is seeking a Freelance Content Strategist to lead the development of a new YouTube content strategy for a brand-new digital channel. The role involves shaping the vision and content approach while delivering strategic recommendations and a programming roadmap.
Responsibilities
- Develop the overall channel strategy, including positioning, tone of voice, and how it fits within the broader content ecosystem
- Build a 12-month programming roadmap, including content pillars, format recommendations, publishing cadence, and launch strategy
- Create a Year 1 KPI framework aligned with brand awareness, audience growth, engagement, and business objectives
- Conduct audience, competitive, and best-practice research to support strategic recommendations
- Present clear, compelling strategy decks that drive stakeholder alignment and buy-in
Skills
- 8–12+ years of experience in content, brand, or digital strategy
- Experience developing content strategies for YouTube, creator-led, entertainment, or digital-first brands (experience building a channel from the ground up is highly preferred)
- OR exceptional content strategy experience with outstanding research, synthesis, and strategic storytelling skills
- Strong strategic writing and presentation development abilities
- Experience working independently and delivering high-quality strategic work on tight timelines
- YouTube channel strategy or audience development experience
- Creator economy, entertainment, media, or digital publishing background
- Deep understanding of YouTube, Shorts, long-form content, and platform best practices
- Experience conducting stakeholder interviews and synthesizing qualitative research into actionable recommendations
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