Note: The job is a remote job and is open to candidates in USA. Sprout Social is looking to hire a Website and Growth Strategy Manager to the Marketing team. This role serves as a key strategic leader bridging Marketing and the Growth Product organization, defining and driving the strategy for connecting website acquisition to product activation.
Responsibilities
- Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams
- Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment
- Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization
- Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing
- Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences
- Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact
Skills
- 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS
- Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment
- Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
- Demonstrated ability to influence and align cross-functional stakeholders at multiple levels
- Track record of driving measurable impact across complex, multi-stage funnels
- Deep expertise in architecting and optimizing 'Plan Picker' logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models
- Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses
- Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys
- Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web properties and in-app environments
Benefits
- Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
- Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
- 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
- 100% employer-paid Life and Disability insurance for your peace of mind.
- A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
- Up to 16 weeks of paid leave for new parents to support you in expanding your family.
- A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
- A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
- 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
- Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through *Your Money Line*.
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