Note: The job is a remote job and is open to candidates in USA. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Web Marketing Manager to evolve their website into a best-in-class marketing channel, owning the strategy, execution, and optimization of web experiences that communicate StackAdapt’s value and support business outcomes.
Responsibilities
- Develop website messaging and content strategies that align with business goals, audience needs, and campaign objectives, creating web experiences that drive engagement and conversion
- Write compelling, conversion-focused web copy that clearly communicates StackAdapt’s value and simplifies complex concepts
- Independently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization
- Partner with designers and developers to bring new pages and experiences to life, ranging from campaign landing pages to complex, multi-page web initiatives
- Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities, optimize website content, and improve website performance
- Support monthly and quarterly website reporting, and provide and execute recommendations based on key findings
- Shape web experiences that balance brand storytelling, audience education, and conversion goals – ensuring our website clearly communicates who StackAdapt is, what we stand for, and why we’re differentiated
- Collaborate with regional teams to support multilingual content and localization initiatives that improve user experience and conversion performance across global markets
- Explore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performance
- Stay informed on industry trends, emerging technologies, AI innovations, and evolving best practices in content strategy and user experience
Skills
- Has 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles
- Is an exceptional writer and editor with strong editorial judgment and the ability to craft compelling narratives for a variety of audiences, channels, and stages of the buyer journey
- Has experience leading complex cross-functional projects involving multiple stakeholders and competing priorities
- Has a strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design
- Has hands-on experience using web analytics and reporting tools to measure performance and inform decision-making
- Has strong knowledge of SEO principles and how search, content, and user experience work together to drive results
- Is comfortable working independently and managing projects from concept through execution with minimal oversight
- Demonstrates strong stakeholder management, communication, and organizational skills
- Has experience working with CMS platforms, such as WordPress or HubSpot
- Is curious about AI and emerging technologies and understands how they can be applied to improve web and content performance
- Experience supporting localization and multilingual web experiences
- Experience in B2B SaaS, adtech, martech, or technology companies
- Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools, such as ChatGPT
Benefits
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
Company Overview