Note: The job is a remote job and is open to candidates in USA. Ivim Health is a telehealth company redefining how care is delivered through an individualized, provider-led model focused on long-term health outcomes. They are seeking a strategic, data-driven Vice President of Performance Marketing to lead and scale the company’s full-funnel growth engine across various marketing channels while balancing efficient patient growth with long-term brand value.
Responsibilities
- Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets
- Develop and execute a multi-year growth roadmap designed to scale patient growth while maintaining strong unit economics and long-term sustainability
- Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions
- Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution
- Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations
- Lead and optimize multi-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels
- Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS
- Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency
- Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust
- Continuously identify and test new growth opportunities, audience strategies, emerging platforms, and acquisition models
- Partner with Lifecycle Marketing teams to improve patient activation, onboarding, engagement, retention, and long-term patient value
- Build, lead, and scale a high-performing growth marketing organization in a fully remote environment
- Oversee a hybrid model balancing internal growth strategy and execution with agency and external partner support
- Manage agency relationships across paid media, programmatic, creative production, influencer partnerships, lifecycle support, and specialized growth channels
- Establish clear team structures, accountability frameworks, and performance expectations across internal teams and external partners
- Support ongoing professional development, coaching, and capability building within the growth marketing organization
- Develop and scale partnership initiatives including creator commerce, influencer marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations
- Explore offline and experiential growth opportunities including events, activations, and community-based partnerships
- Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories
- Build a diversified growth portfolio that reduces dependency on any single acquisition source or platform
- Partner closely with Product and Digital Experience teams to optimize conversion rates, website performance, onboarding experiences, digital patient journeys, and overall funnel performance
- Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into onboarding, engagement, retention, and advocacy
- Align closely with Brand and Communications teams on messaging, positioning, and reputation management initiatives
- Work alongside Clinical and Legal teams to ensure all marketing and growth efforts remain compliant within healthcare advertising and regulatory guidelines
- Serve as a key strategic partner to the CMO and executive leadership team on growth strategy, business expansion, and patient experience initiatives
- Own growth analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards
- Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, landing pages, and onboarding flows
- Leverage data and analytics to drive evidence-based decision making and continuous optimization efforts
- Present actionable insights and strategic recommendations to leadership with clear plans for execution and measurable impact
- Conduct comprehensive growth audit: current channel performance, attribution accuracy, agency effectiveness, team capabilities, funnel performance, and competitive landscape
- Complete stakeholder interviews with CEO, CMO, and cross-functional partners (Brand, Lifecycle, Content, Digital Experience, Clinical, Legal)
- Establish baseline growth metrics and reporting infrastructure with clear visibility into CAC, LTV, retention, channel contribution, and funnel performance
- Stabilize current paid media operations: optimize Google and Meta performance, address immediate inefficiencies, and improve tracking and attribution
- Define 12-month growth marketing strategy with growth targets, budget allocation, channel expansion roadmap, and resource requirements
- Drive measurable improvement in core channel performance through optimization of creative, targeting, bidding strategies, and landing page conversion improvements
- Begin agency evaluation and selection process for partnership channels including influencer, affiliate, creator commerce, and lifecycle support
- Hire or contract for immediate team gaps to support current operations and new growth initiatives
- Launch first partnership pilot or channel expansion initiative across TikTok, influencer, affiliate, or lifecycle channels
- Implement testing frameworks and establish weekly optimization rituals across acquisition, conversion, and retention efforts
- Demonstrate measurable ROI on optimization efforts through improved CAC, increased patient volume, improved conversion rates, retention improvements, or successful new channel launches
- Present long-term growth marketing strategy and organizational build plan to CEO and CMO with recommendations for future leadership and team expansion
- Establish scalable growth processes for campaign launches, creative production, experimentation, lifecycle initiatives, agency management, and performance reporting
- Position the growth marketing function as a strategic growth driver with credibility and influence across the organization
Skills
- 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions, with at least 5 years leading teams and significant marketing budgets
- Must have DTC Telehealth, full-funnel Acquisition, and paid attribution experience
- Proven success scaling multi-million dollar growth programs while maintaining or improving efficiency metrics
- Deep expertise across paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels
- Demonstrated experience building and leading high-performing remote teams and managing hybrid in-house and agency operating models
- Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics
- Strategic growth leader with a strong operational and execution-focused mindset
- Highly analytical and performance-oriented with a deep understanding of scalable growth and marketing efficiency
- Entrepreneurial and adaptable, with comfort operating in fast-paced, high-growth environments
- Strong communicator with executive presence and the ability to influence across leadership levels
- Collaborative leader who builds strong cross-functional relationships and values team partnership
- Patient-first mindset with a commitment to responsible, compliant, and impactful healthcare marketing
- Experience expanding growth strategies beyond traditional paid media into partnerships, creator, affiliate, lifecycle, referral, or experiential growth channels
Benefits
- Performance-based bonus tied to growth and patient acquisitionobjectives.
- Potential equity or long-term incentive opportunities within a high-growth healthcare company.
- Comprehensive benefits package, including health, dental, and vision insurance.
- 401(k) with employer match to support your long-term financial goals.
- Generous PTO, paid holidays, floating holidays, and a flexible remote work environment that supports work-life balance.
- Exclusiveperksthrough Ivim At Work, including discounts on Ivim services, wellness offerings, and products.
Company Overview