Note: The job is a remote job and is open to candidates in USA. Arcadia is the AI-powered energy intelligence platform for businesses. They are seeking a visionary, strategic, and growth-oriented VP of Marketing to oversee and drive brand authority, demand generation, and product positioning for their enterprise solutions.
Responsibilities
- Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers
- Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR
- Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue
- Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence
- Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow
- Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events
- Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership
- Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals
- Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows
- Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks
- Cross-Functional Synergy: Act as a key influencer and bridge-builder across the company, establishing clear performance expectations between marketing, sales, product, and operations
- Cultural Leadership: Model and champion a healthy culture of feedback within the marketing function and across the broader organization, taking responsibility for the overall cultural health of your teams
- Strategic Communication: Translate complex company strategies and the 'why' behind business decisions into clear, inspiring messages for your team, while training mid-level marketing leaders to do the same
Skills
- 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform
- Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports
- Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles
- A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI
- Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams
- Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives
- Direct experience in climate tech, sustainability, energy management, or the utilities sector
- Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase
- Familiarity with complex data-driven compliance and sustainability reporting frameworks
Benefits
- Remote first" culture - work anywhere in the US as long as you have a reliable internet connection
- Flexible PTO - no accrued hours and no limit on the number of vacation days exempt employees can take each year
- 11 annual holidays
- 10 days sick leave
- Up to 3 weeks bereavement leave
- Up to 4 weeks of caregiver leave
- Military leave for eligible services or events
- 2 volunteer days off
- 2 professional development days off
- 10 weeks paid parental bonding leave for *all* parents and additional medical recovery time for eligible employees
- 75-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents
Company Overview