Note: The job is a remote job and is open to candidates in USA. Wip is building the next generation of energy products designed for performance and portability. They are seeking a Fractional VP of eCommerce to oversee their eCommerce function, ensuring optimal performance across various channels including DTC and Amazon.
Responsibilities
- Hold total eCommerce revenue, margin, and channel performance steady across DTC, Amazon, TikTok Shop, affiliate, and paid media
- Keep monthly, quarterly, and annual forecasts current by channel, and keep Finance and Supply Chain fed with accurate demand and PO inputs
- Run Amazon day-to-day: advertising efficiency, content, pricing, catalog, promo calendar, and agency oversight
- Run DTC on Shopify: merchandising, promotional calendar, conversion, and customer journey. Keep growth initiatives already in flight moving
- Oversee performance marketing across Meta, Google, YouTube, and other channels. Hold budgets and targets, approve spend, keep efficiency in line
- Manage TikTok Shop and affiliate: creator partnerships, commissions, promos, and execution
- Run the weekly and monthly business reviews on revenue, margin, inventory, channel health, and risks
Skills
- Senior eCommerce leadership for a high-growth consumer brand, ideally category-creation CPG
- Experience operating DTC, Amazon, TikTok Shop, affiliate, and paid acquisition together, not just one channel
- P&L ownership: revenue, margin, contribution, forecasting, channel-level performance
- Hands-on depth in Shopify, Amazon marketplace operations, merchandising, promotions, CRO, and digital customer journeys
- Agency and vendor management: budgets, contracts, and performance accountability
- Sharp forecasting and reporting. You turn performance into an executive-ready signal
Company Overview