Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a company dedicated to building life-changing products for families. The User Acquisition Marketing Manager will be responsible for executing user acquisition strategies, collaborating with cross-functional teams to achieve growth goals, and managing paid acquisition campaigns.
Responsibilities
- Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets
- Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
- Manage and optimize a multi-million dollar budget across paid media channels
- Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies
- Explore and evaluate user growth opportunities and prioritize by impact
- Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests)
- Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners
- Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance
- Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers
Skills
- 4+ years of relevant work experience
- In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus
- Experience working with an MMP (e.g., AppsFlyer)
- Experience working with data analytics platforms (e.g., Amplitude)
- Experience running lift tests
- Strong analytical and reporting skills
- Technical knowledge and experience setting up conversion tracking
- Excellent sense of accountability and ownership
- A blend of creative and analytical approaches to problem-solving
- Comfortable working within a fast-paced environment and leveraging AI tools
- Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
- ASO experience is a plus
- Experience with Web2App marketing campaigns
- Experience with subscription businesses
- Affiliate marketing experience is a plus
Company Overview