Note: The job is a remote job and is open to candidates in USA. ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. As a Senior Product Manager, you will own the product strategy for the ActiveProspect platform, working closely with various teams to identify opportunities and deliver solutions that drive business value.
Responsibilities
- Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities
- Translate business goals into product priorities, balancing long-term vision with iterative value delivery
- Drive Go-to-market decision making to ensure business goals from product releases are achieved
- Quantify and model opportunity sizes to inform investment decisions and sequencing
- Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives
- Partner with leadership to define pricing, packaging, and monetization strategies for your domain
- Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation
- Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities
- Translate customer insights into actionable strategies and feature development
- Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem
- Ensure the voice of the customer is central to product decisions and trade-offs
- Build customer feedback loops, including a customer advisory board, to continuously validate product direction
- Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI
- Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success
- Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership
- Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness
- Drive high-quality, predictable delivery in partnership with engineering and design
- Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies
- Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness
- Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact
- Maintain accountability for results and continuous improvement after release
- Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals
- Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes
- Foster alignment and transparency across teams; proactively surface risks and trade-offs
- Represent your product domain in company-wide planning, portfolio reviews, and leadership updates
- Demonstrate full ownership from problem identification through solution delivery and adoption
- Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement
- Model urgency, accountability, and customer obsession consistent with company values
- Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact
Skills
- 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
- Track record in executing product launches that have direct impact on business outcomes
- Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences
- End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI
- Strong customer empathy and experience conducting customer research and validation
- Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment
- Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption)
- Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks
- Excellent communication and stakeholder management skills; can influence across teams and levels
- Experience with lead management, distribution, or marketing automation is a plus
- Experience with AI tools include Claude Code and Claude Design
Benefits
- A collaborative work environment with the freedom and opportunities of a startup culture
- A global, remote-first company that encourages occasional team get-togethers
- Life and work balance
- Flexible vacation time
- Retirement plan matching up to 3% of your salary
- Varied options for health, dental, vision, disability and life insurance
Company Overview