Note: The job is a remote job and is open to candidates in USA. Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. As a Senior Meta Media Buyer, you will own paid media strategy and execution with a primary focus on Meta, while managing performance across other platforms and leading client discussions.
Responsibilities
- Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels
- Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
- Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
- Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently
- Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps
- Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
- Mentor junior media buyers through training, feedback, and day-to-day coaching
- Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
- Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
- Contribute to standardizing planning frameworks, reporting standards, and team processes
Skills
- 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
- Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
- Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
- Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
- Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
- Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
- Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level
- Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms
- Strong communicator with experience leading client calls and presenting performance insights to stakeholders
- Ability to mentor and coach junior team members effectively
- Active, working proficiency with AI tools as part of your day-to-day workflow
- BA/BS degree in marketing or business preferred, or equivalent work experience
- Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
- GTM experience is a strong plus
Benefits
- Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
- Customizable 401(k) plan with employer match after 90 days
- Company-paid Life Insurance Policy
- Flexible PTO
- Company-provided Macbook
- Hybrid/Remote work policy
Company Overview