Note: The job is a remote job and is open to candidates in USA. Greater Good Charities is a global nonprofit organization dedicated to helping people, pets, and the planet. They are seeking a creative and driven Social Media Manager to enhance their global presence across various social media platforms while collaborating with the VP of Digital Marketing to develop and execute effective social strategies.
Responsibilities
- Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement
- Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content
- Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content
- Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot
- Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns
- Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana)
- Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following. This also includes flagging sensitive content/questions and following and engaging with partners/sponsors and their content
- Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing
- Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors
- Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs
- Share organic social reports across teams, collaborating with other channels to align on performance insights
- Identify emerging organic social channels and work with the VP, Digital Marketing to build strategies to activate and grow these channels
Skills
- Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint)
- Strong copywriting skills with the ability to translate marketing strategy into effective, compelling posts and clearly communicate the organization's mission
- Detail oriented
- Creative, willing to take initiative to pitch social concepts and pay attention to trends
- Bachelor's degree in marketing, communications, English, or a related field
- 5+ years of experience in organic social management, including Facebook, Instagram, X, LinkedIn, TikTok
- Strong organizational and time-management skills with attention to detail in deadline-driven environments
- Understanding of how social media functions together within an integrated digital marketing strategy
- Proven ability to work effectively in a remote environment with minimal supervision, while also collaborating with cross-functional teams
- Flexibility to support time-sensitive campaigns as needed, including occasional work outside standard business hours
- Commitment to Greater Good Charities' mission and to fostering an inclusive and respectful workplace
- Experience with Asana or other project management tools a plus
- Experience with Hubspot a plus
- Experience working within the nonprofit industry is ideal
- Experience building out emerging channels and ability to stay on top of new trends
Benefits
- 13 paid national holidays
- Sick leave
- Paid vacation
- Parental leave
- 401K
- Medical
- Dental
- Vision benefits
Company Overview