Note: The job is a remote job and is open to candidates in USA. Greenpark is a company focused on managing social ecosystems for a diverse portfolio of brands across Southeast Asia. The Social Media Lead will architect and manage strategies that integrate brand-led social media presence with creator-driven marketing, leading a team to drive engagement and business results.
Responsibilities
- Develop and execute holistic social media strategies that seamlessly integrate brand-owned channel management with creator-led campaigns to create a unified and powerful brand narrative
- Lead the strategy, content creation, and community management for brands’ owned social channels, including TikTok, Instagram, YouTube, and Facebook
- Architect and manage the full scope of our creator and influencer marketing programs, from identifying and vetting talent to negotiating partnerships and measuring campaign ROI
- Partner with Editorial, Search and Innovation Teams to deliver cohesive omni-channel campaigns, acting as social gatekeeper for a unified content strategy across social and web
- Lead, mentor, and train the regional social media team, fostering a culture of creativity, strategic thinking, and continuous learning while providing clear direction and opportunities for growth
- Craft persuasive, data-backed proposals and act as a trusted advisor to clients, presenting strategic recommendations and winning buy-in
- Utilize social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights
- Plan, execute, and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences
Skills
- 7+ years of hands-on social media experience, with a strong agency background preferred
- A proven track record of designing and executing holistic social strategies that successfully integrate both brand-owned channels and creator-driven campaigns into a single ecosystem
- Deep expertise in managing the full scope of influencer marketing, from strategic planning and talent identification to campaign execution and ROI analysis
- Experience working with clients in sectors such as insurance, finance, healthcare, parenting, food, and beauty/personal care is highly desirable
- Hands-on experience with paid social media, including budget management, A/B testing, and campaign optimization
- An analytical mindset, skilled at using data to prove the value and synergy of an integrated social strategy
- Exceptional leadership skills with a proven ability to manage, mentor, and motivate a diverse team
- Experience working with regional teams across multiple SEA markets is highly preferred
- Fluent in English; proficiency in Filipino, Indonesian, or Malay is a plus
- Data & Analytics: Utilize social analytics and listening tools to measure the combined impact of the social ecosystem, track performance against KPIs, and translate data into actionable insights
- Paid Social Amplification: Plan, execute, and optimize paid social media campaigns that effectively amplify both brand and creator content to targeted audiences
Benefits
- Competitive salary and benefits package
Company Overview