Note: The job is a remote job and is open to candidates in USA. Front is a customer operations platform designed for B2B complexity, ensuring teams and customer conversations are in sync. They are seeking a strategic media planner to manage their brand marketing budget and improve their media strategy, working closely with both creative and performance marketing agencies.
Responsibilities
- Own media budget allocation and pacing across all channels
- Translate data and insights into optimization opportunities
- Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
- Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
- Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
- Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
- Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly
Skills
- 5+ years of media planning or buying experience, ideally for a B2B and/or SaaS brand (agency or in-house)
- Experience planning and buying sponsorships in channels like newsletters, podcasts, industry events, or communities
- Highly organized, with strong judgment about where to focus time across competing priorities
- An informed POV on what's measurable, what isn't, and how to make the case for brand investment in a new channel
- Excellent written communication. You can write a crisp channel strategy doc and a cold outreach email with equal care
Company Overview
The AI-powered customer operations platform built for the complex, high-stakes reality of B2B. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://front.com.