Note: The job is a remote job and is open to candidates in USA. Airlock Digital is a global leader in application control and allowlisting, dedicated to empowering organizations to operate free from malware and ransomware. They are seeking a highly analytical and hands-on Senior Marketing Operations Manager to build and scale the engine behind growth, focusing on MQL frameworks, attribution modeling, and funnel reporting.
Responsibilities
- Design, implement, and continuously refine our MQL and lifecycle stage framework
- Partner with Sales to ensure tight alignment on lead qualification, routing, and SLAs
- Identify bottlenecks in the funnel and drive improvements that accelerate pipeline velocity
- Work with RevOps and Finance to build and maintain multi-touch attribution models in HubSpot
- Establish clear reporting on channel performance, campaign ROI, and revenue contribution
- Move the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the business
- Own the entire HubSpot instance, including architecture, data structure, workflows, and integrations
- Build and optimize:
- Lead scoring models
- Lifecycle automation
- Campaign tracking and UTM governance
- Dashboards and reporting frameworks
- Ensure data cleanliness, consistency, and scalability
- Develop executive-level dashboards that provide clear visibility into:
- Pipeline generation
- Conversion rates across the funnel
- Campaign and channel performance
- Create a single source of truth for marketing and revenue data
- Deliver actionable insights that influence budget allocation and strategy
- Work closely with Marketing, Sales, and RevOps to align on definitions, processes, and reporting
- Support campaign execution with proper tracking, segmentation, and measurement frameworks
- Enable Marketing leadership with clear, data-backed recommendations
- Own Marketing automation and campaign management to support email builds, website, and newsletters
- Day to day support of lead list uploads
Skills
- 7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurity
- Proven track record building MQL models, attribution frameworks, and pipeline reporting
- Deep, hands-on experience with HubSpot as a primary CRM and marketing automation platform
- You've built systems from the ground up—not just maintained them
- Strong understanding of full-funnel marketing and sales processes
- Advanced knowledge of HubSpot workflows, reporting, and integrations
- Comfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilities
- Highly detail-oriented with a strong bias for data accuracy and integrity
- Equal parts strategic thinker and hands-on builder
- Focused on outcomes—especially pipeline growth and revenue impact
- Expertise in data modeling, segmentation, and reporting
- Experience with multi-touch attribution and campaign measurement
Benefits
- Medical, dental, and vision insurance
- 401K Plan with 4% Company Match
- Life and Disability Programs
- Paid Parental Leave
- Paid time off and Paid Holidays
- Volunteer and Birthday Time off
- Home Office Allowance
Company Overview