Note: The job is a remote job and is open to candidates in USA. Goodway Group is an independent and remote-first media and marketing services firm with a rich history. They are seeking a Senior Marketing Manager to lead marketing initiatives for their Agency Line of Business, focusing on demand generation, content strategy, and sales enablement during a team transition.
Responsibilities
- Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
- Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
- Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
- Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
- Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
- Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
- Track and report on campaign KPIs; iterate based on data
- Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
- Build and optimize lead nurturing workflows through marketing automation tools
- Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack
- Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
- Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
- Contribute to the content and communications calendar in support of Agency LOB goals
- Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
- Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey
- Ensure all materials adhere to Goodway's brand voice, style, and guidelines
- Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences
- Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact
- Work with our Agency LOB’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more
- Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action
- Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management
- Contribute to team documentation and playbooks to ensure continuity beyond the contract period
Skills
- 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs
- Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
- Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging
- Hands-on sales enablement experience; comfortable working directly with sales and BD teams
- Experience supporting or managing event marketing in a B2B context
- Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly
- Excellent written and verbal communication skills; strong editorial judgment
- Comfortable working in a fast-moving environment where priorities may shift
- Prior experience marketing to or within the agency ecosystem strongly preferred
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