Note: The job is a remote job and is open to candidates in USA. Axiom is seeking a highly organized, strategic, and execution-oriented Senior Manager, Marketing Programs to lead one of their most important demand generation and client engagement channels. This role is responsible for overseeing the webinar and CLE program end-to-end, driving marketing-qualified leads, and supporting broader customer marketing initiatives.
Responsibilities
- Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
- Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
- Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
- Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
- Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
- Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
- Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
- Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
- Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
- Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
- Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
- Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications
Skills
- 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
- Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
- Experience working closely with subject matter experts to develop and refine presentation content
- Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
- Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
- Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
- Exceptional organizational skills and attention to detail
- Strong written and verbal communication skills
- Proven ability to build collaborative relationships across internal teams and external stakeholders
- Results-oriented mindset with strong ownership, accountability, and customer focus
- Professional services, legal, consulting, or B2B services industry experience strongly preferred
- Candidates located in or near the Chicago area are preferred, though not required
Benefits
- Cash bonus plan which on target would be 20% of your base salary for a Senior Manager role in the Marketing team
- Benefits programs that include healthcare, life and disability coverage
- 401K with company match
- Paid sick and personal time off
- Paid parental leave
Company Overview