Note: The job is a remote job and is open to candidates in USA. Fanatics is building a leading global digital sports platform that connects with sports fans across their digital journey. The Senior Manager, Growth will execute strategies to maximize user value across the Fanatics Ecosystem, focusing on user activation, engagement, and retention through various programs in the Fanatics App.
Responsibilities
- Define and execute strategies to improve activation, engagement, and retention for new users. Identify key moments in the first 30 days (e.g., first FTP play, first purchase, cross-opco interaction) and optimize the journey to maximize ecosystem profit
- Own performance of cohorts acquired during key sporting moments and campaigns. Analyze cohort behavior by acquisition source, entry point, and timing to drive improvements in retention and monetization
- Lead end-to-end RAF strategy, including incentive design, user experience, and scaling growth loops. Drive RAF as a meaningful and measurable contributor to incremental installs and high-value users
- Map and refine the user journey from install through first action and repeat engagement. Partner with Product and CRM to remove friction and improve conversion across onboarding and early lifecycle stages
- Track and report on activation rates, retention curves, and early-life ecosystem profit. Develop frameworks to evaluate cohort quality beyond installs, including engagement depth and cross opco value
Skills
- 5 - 8+ years of experience in growth strategy, lifecycle marketing or product growth, preferably in mobile apps or consumer tech
- Strong experience with cohort analysis, funnel optimization, and lifecycle strategy
- Proven track record improving activation and retention metrics
- Strong analytical skills with proficiency in SQL, BI tools, and experimentation frameworks
- Ability to work cross-functionally across Product, Marketing, and Analytics
- Experience owning or scaling referral programs (RAF or similar)
- Experience in sports, gaming, or marketplace ecosystems is a plus
Benefits
- In addition to the base and bonus, full-time employment, and more.
- For information about our benefits, please visit
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