Note: The job is a remote job and is open to candidates in USA. Housecall Pro is a company dedicated to helping home service professionals streamline their operations and grow their businesses. As the Senior Director of Performance Marketing, you will lead data-driven marketing campaigns to drive customer acquisition and revenue growth while overseeing a team of marketing professionals and optimizing various performance marketing channels.
Responsibilities
- Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition
- Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
- Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization
- Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
- Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
- Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
- Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
- Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
- Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
- Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors
Skills
- 15+ years of experience in performance marketing, digital advertising, or a related functional growth field
- 10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams
- Bachelor's degree in Marketing, Business, related quantitative discipline, or equivalent work experience
- Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
- Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io)
- Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and landing pages
- Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale
- Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines
- Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
- Exceptional strategic and critical thinking skills with a relentless results-driven execution mindset
- Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories
- Outstanding cross-functional relationship management skills to seamlessly influence outcomes in a highly matrixed workspace
- Highly adaptive to rapid ecosystem changes, algorithm updates, and shifting corporate priorities
- Deep user empathy and dedication to learning the unique business patterns of home service trades professionals
Benefits
- Bonus
- Equity
- Health care insurance (medical, dental, vision, disability)
- Employee assistance program
- 401(K)
- Flexible time off
- Paid parental leave
- Tech reimbursement
- Other company benefits
Company Overview