Note: The job is a remote job and is open to candidates in USA. Tribute Technology is a leader in providing innovative technology solutions for end-of-life celebrations. They are seeking a Senior Director of Marketing Services to manage and grow their marketing services business, focusing on strategic client consulting, AI integration, and operational excellence. The ideal candidate will lead teams, develop marketing strategies, and drive business growth while ensuring exceptional service delivery to clients.
Responsibilities
- Lead, mentor, and manage functional teams, ensuring they meet performance goals and evolve alongside the needs of our clients
- Balance the delegation of client relationship and project duties to your broader team, with the need to directly involve yourself in day-to-day activities as required/on strategic initiatives
- Oversee your team members so that projects are executed with excellence: on time, on budget, and on strategy for the client
- Serve as a strategic partner to major clients, helping them define marketing transformation strategies, navigate complexity in their business and unlock market share gains
- Translate evolving client needs into actionable strategy roadmaps that leverage the full spectrum of digital channels and solutions
- Serve as a trusted advisor to funeral home owners and operators, offering strategic guidance on marketing investments and long-term growth planning
- Embed AI and data-driven thinking into how digital strategy is developed, communicated, and executed
- Stay ahead of marketing and martech trends, applying emerging tools like generative AI and automation to create smarter, faster, more personalized strategies
- Partner with internal teams to evolve and promote AI-enhanced solutions and capabilities for both client-facing engagements and internal operations
- Deliver against the business goals for revenue and margin through the current offerings, as well as creating new offerings for clients
- Monitor and report on departmental KPIs, including resource utilization, team allocation, profitability, and skill development
- Build scalable workflows and processes to improve the efficiency, quality, and repeatability of outputs
- Continuously improve operational practices that allow digital teams to meet performance expectations while remaining agile and cost-effective
- Contribute to Marketing Services growth goals by participating in the pitch and proposal process as a senior leader
- Partner with account and sales teams to identify, shape, and close new opportunities through strong value articulation and consultative salesmanship
- Bring a visionary perspective to positioning to develop and refine our digital value proposition and go-to-market approach
- Build strategies to maintain competitiveness by forecasting digital trends, monitoring competitor activity, and evolving our strategic offering accordingly
Skills
- 7–12+ years of B2B marketing experience, with experience in B2B SaaS, vertical SaaS, or multi-product platforms (eCommerce and marketing services a plus)
- 10+ years of experience in: managed services, marketing agency, digital marketing strategy and team leadership
- Strong operator, understand systems, margins, and how to scale a service business
- Deep understanding of digital marketing (paid ads, SEO, content, social, funnels)
- Creative and strategic, can set vision and get in the weeds when needed
- Business-minded, you think in terms of revenue, cost, and ROI, not just campaigns
- Confident leader who can recruit, develop, and inspire a team
Benefits
- Competitive salary
- Great benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays. . .)
- An outstanding collaborative work environment
Company Overview
At Tribute Technology, we help funeral professionals create meaningful, memorable experiences through innovative and thoughtful technology. It was founded in 2014, and is headquartered in Waunakee, Wisconsin, US, with a workforce of 201-500 employees. Its website is http://www.tributetech.com.