Note: The job is a remote job and is open to candidates in USA. Team 201 is a digital agency focused on high-growth B2B technology brands. They are seeking a Senior Director, Client Strategy & Integrated Marketing to lead strategic client relationships, develop integrated marketing strategies, and enhance client service while contributing to agency growth.
Responsibilities
- Lead strategic client relationships and serve as a trusted advisor to senior marketing and business stakeholders
- Understand client business models, growth priorities, market dynamics, and internal constraints
- Translate client goals into clear marketing strategies, account plans, and execution priorities
- Proactively identify opportunities to improve performance, expand programs, and deepen Team 201’s value
- Address client dissatisfaction early and create proactive plans to strengthen relationships
- Partner with the founders and account leads to support client retention, organic growth, and account profitability
- Help clients see the bigger picture across channels, campaigns, content, data, and business outcomes
- Develop integrated marketing strategies that connect business objectives to channel strategy, messaging, campaigns, and measurement
- Guide the development of full-funnel B2B marketing programs across awareness, engagement, conversion, pipeline influence, and customer growth
- Partner with channel leads and specialists to ensure strategy is translated into strong execution
- Oversee planning frameworks, campaign briefs, reporting structures, and performance narratives
- Bring data-driven insights to clients in a way that is clear, useful, and tied to business value
- Help clients understand not just what happened, but what it means and what to do next
- Ensure that Team 201’s recommendations are strategic, practical, and aligned with each client’s operating reality
- Operate directly in HubSpot and/or Marketo to support campaign strategy, workflow logic, segmentation, reporting, lead management, and lifecycle marketing initiatives
- Help translate strategic recommendations into executable campaign plans, nurture flows, landing pages, forms, lists, reports, and automation requirements
- Review and improve marketing automation setups to ensure campaigns are measurable, scalable, and aligned with client goals
- Partner with campaign managers, content leads, paid media specialists, and client stakeholders to ensure execution matches the strategic intent
- Identify gaps in tracking, attribution, reporting, lead routing, lifecycle stages, or campaign operations, and recommend practical fixes
- Support QA and performance reviews across campaigns, automation, dashboards, and client-facing deliverables
- Bring a builder’s mindset to strategy, ensuring recommendations are not only smart, but operationally realistic and executable
- Coach account leads, campaign managers, and specialists on client strategy, communication, prioritization, and executive presence
- Help teams move from reactive execution to proactive account leadership
- Create clarity around roles, responsibilities, timelines, and expectations
- Support resource planning and capacity conversations to ensure accounts are staffed appropriately
- Help improve internal processes, planning documents, reporting standards, and ways of working
- Share best practices and lead internal training sessions across strategy, client service, integrated marketing, and account growth
- Build a culture of accountability, collaboration, curiosity, and continuous improvement
- Partner with the founders on account growth, agency positioning, service development, hiring, and team structure
- Contribute to new business strategy, proposals, pitches, and strategic recommendations
- Help identify market opportunities and ways to strengthen Team 201’s offering
- Participate in candidate interviews and help attract strong talent to the agency
- Bring a senior, thoughtful voice to leadership conversations
- Help ensure Team 201 grows in a way that is strategic, sustainable, and aligned with our values
Skills
- Significant experience in a digital, growth, integrated marketing, or B2B agency environment
- Experience leading strategic client relationships with senior marketing, communications, revenue, or executive stakeholders
- Strong understanding of B2B technology, SaaS, or high-growth business models
- Proven ability to develop and oversee full-funnel marketing programs
- Fluency across channels such as paid media, SEO, content, social, marketing automation, analytics, creative, and conversion strategy
- Experience connecting marketing strategy to measurable business outcomes
- Strong presentation, communication, and executive storytelling skills
- Proven ability to build reporting frameworks that translate channel performance into clear business insights
- Experience managing account growth, client retention, scopes, budgets, or resourcing
- Ability to coach and develop account leads, strategists, campaign managers, and channel specialists
- Strong judgment, accountability, and problem-solving ability
- Experience working with venture-backed startups, scaleups, enterprise B2B brands, or category-defining technology companies
- Experience with platforms such as Salesforce, HubSpot, Marketo, Pardot, GA4, Looker Studio, or similar martech and reporting tools
- Experience contributing to new business, pitches, proposals, or agency positioning
- Experience with thought leadership, corporate storytelling, executive communications, or brand-to-demand strategy
- Experience building or improving agency operating systems, reporting frameworks, or account planning processes
Benefits
- Competitive PTO (12 Paid Company Holidays + 25 Days PTO, Sick & Quarterly Recharge Days)
- Employee health, vision, and dental insurance
- Company 401k Program, 3% automatic contribution from company
Company Overview