Note: The job is a remote job and is open to candidates in USA. RDX Sports is a globally recognized combat sports and fitness brand seeking an experienced Senior Content Strategist to lead the strategic direction of content across their ecommerce ecosystem. This high-impact role focuses on content strategy, customer experience, SEO, brand storytelling, and revenue growth, guiding cross-functional teams to create content that drives traffic, engagement, and conversions.
Responsibilities
- Develop and own the global content strategy for the RDX Sports website
- Build content frameworks aligned with business objectives, customer journeys, and brand positioning
- Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion
- Identify content gaps, opportunities, and priorities using data-driven insights
- Define editorial standards, governance, and best practices across all digital channels
- Optimize website content architecture to improve user experience and conversion rates
- Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling
- Collaborate with UX, Product, and Ecommerce teams to improve customer journeys
- Recommend improvements to website navigation, content hierarchy, and information architecture
- Partner with SEO specialists to create long-term organic growth strategies
- Ensure content aligns with evolving search engine algorithms and user intent
- Develop topic clusters, content hubs, pillar pages, and authority-building initiatives
- Oversee content optimization for international markets and multilingual expansion where applicable
- Strengthen the RDX Sports brand voice across all digital touchpoints
- Ensure consistency in messaging across product content, campaigns, blogs, email marketing, and social media
- Develop storytelling frameworks that reinforce brand credibility and customer trust
- Introduce AI-powered content workflows to improve efficiency without compromising quality
- Evaluate emerging content technologies and recommend scalable solutions
- Establish quality assurance processes for AI-assisted content production
- Define content KPIs aligned with business growth
- Monitor engagement, SEO performance, conversion rates, and customer behavior
- Conduct regular content audits and present strategic recommendations to senior leadership
- Measure ROI of content initiatives and optimize accordingly
- Mentor internal content writers and SEO teams through strategic guidance
- Collaborate with Marketing, Branding, Design, Product, Ecommerce, and Development teams
- Provide strategic direction while empowering internal teams to execute
Skills
- 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing
- Proven experience developing content strategies for global ecommerce or D2C brands
- Strong understanding of SEO, UX writing, customer journey mapping, and content architecture
- Experience managing enterprise-level content ecosystems
- Deep knowledge of ecommerce platforms and digital customer behavior
- Experience working with distributed or global teams
- Strong analytical mindset with expertise in content performance measurement
- Excellent stakeholder management and presentation skills
- Sports & Fitness
- Sporting Goods
- Consumer Goods (FMCG)
- Lifestyle Brands
- Fashion & Apparel
- Outdoor Equipment
- Health & Wellness
- Direct-to-Consumer (D2C)
- Global Ecommerce
- Google Analytics (GA4)
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
- Shopify
- WordPress
- Contentful or similar CMS
- Notion
- Airtable
- Asana
- Jira
- ChatGPT
- Claude
- Perplexity AI
- Other AI-powered content optimization platforms
Benefits
- Flexible remote consultancy engagement
Company Overview