Note: The job is a remote job and is open to candidates in USA. New York Life is a longstanding company with a commitment to integrity and purpose. They are seeking a Senior Content Model Specialist to govern and evolve their enterprise content model, ensuring it meets the needs of digital marketing and AI-readiness while collaborating with various teams to maintain content structure and delivery.
Responsibilities
- Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions
- Manage model versioning, change requests, and deprecation protocols
- Establish and enforce modeling standards and naming conventions across teams
- Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer
- Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements
- Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions
- Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable
- Align metadata standards with search and AI discoverability goals
- Integrate schema.org and structured data patterns to advance AI search readiness and organic performance
- Develop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standards
- Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders
- Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties
- Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model
Skills
- Deep understanding of content modeling principles, structured content, and headless CMS architecture
- Proficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needs
- Familiarity with API concepts to support platform configurations and engage with engineering on API contracts and content delivery
- Experience with schema.org, structured data, and SEO best practices as they relate to content architecture
- Strong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiences
- Excellent communicator and collaborator; able to bridge technical and marketing perspectives
- Self-starter who balances strategic thinking with hands-on execution in complex, evolving environments
- Bachelor's Degree, or equivalent
- 5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibility
- Demonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plus
- Proven ability to author governance frameworks, content standards, and technical documentation
- Experience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutions
Benefits
- Overtime eligible: Exempt
- Discretionary bonus eligible: Yes
- Sales bonus eligible: No
- Employees are eligible for an annual discretionary bonus
- Employees may also be eligible to participate in an incentive program
- We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs
Company Overview
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. It was founded in 1845, and is headquartered in Leawood, Kansas, USA, with a workforce of 10001+ employees. Its website is https://www.newyorklife.com/amn.Company H1B Sponsorship
New York Life has a track record of offering H1B sponsorships, with 19 in 2026, 148 in 2025, 99 in 2024, 85 in 2023, 77 in 2022, 48 in 2021, 65 in 2020. Please note that this does not guarantee sponsorship for this specific role.