[Remote] REMOTE: Ecommerce Email Marketing, CRM & Retention Manager

Note: The job is a remote job and is open to candidates in USA. Sterling Forever is a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale their lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives. Responsibilities • Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value • Identify opportunities to improve engagement, repeat purchase rate, and retention metrics • Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels • Own and manage the end-to-end email marketing program, including campaign planning, segmentation, automation, and performance optimization • Manage a high-volume promotional campaign calendar, including product launches, seasonal campaigns, and key ecommerce events • Build and optimize automated flows including: Welcome series, Abandoned cart, Browse abandonment, Post-purchase flows, Win-back campaigns, VIP / loyalty campaigns • Manage and maintain the Klaviyo CRM platform and customer database • Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement • Implement personalization strategies to improve campaign performance and customer experience • Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value • Run A/B testing across campaigns and automations to continuously improve performance • Provide data-driven insights and recommendations to improve lifecycle marketing results • Help oversee the execution of campaigns across multiple teams, including creative, ecommerce, and marketing • Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals • Act as a key stakeholder in campaign planning and promotional calendars Skills • Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing • Proven experience managing email marketing programs for ecommerce brands • Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting • Ability to manage multiple projects simultaneously in a fast-paced environment • Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines • Strong analytical mindset with the ability to interpret marketing performance data and metrics • Excellent communication, organization, and project management skills • Experience working with direct-to-consumer ecommerce brands • Experience in fashion, jewelry, accessories, or lifestyle brands • Experience managing large email subscriber lists and high-volume campaign calendars • Familiarity with SMS marketing and omnichannel lifecycle strategies within Klaviyo Company Overview • Sterling Forever is a fast-growing e-commerce Jewelry brand with expertise in production and dropship for major retail partners. It was founded in 2012, and is headquartered in Towson, Maryland, US, with a workforce of 51-200 employees. Its website is http://www.sterlingforever.com. Apply tot his job Apply To this Job