Note: The job is a remote job and is open to candidates in USA. Amplify is a leader in K–12 literacy, biliteracy, math, and science, helping teachers create inspiring learning experiences. The Product Marketing Manager, Core Math, will lead product marketing initiatives for Amplify Desmos Math, collaborating with cross-functional teams to ensure successful product adoption and market positioning.
Responsibilities
- Execute go-to-market (GTM) planning and execution for new product launches and feature updates
- Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption
- Identify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goals
- Develop messaging, positioning, tools, and materials that highlight the value of our product in a competitive market
- Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials
- Create high-quality marketing materials, including case studies, white papers, webinars, and sales enablement tools
- Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs
- Support messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversion
- Work closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementations
- Participate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the market research team to understand broader market dynamics
- Analyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategies
- Develop a deep understanding of math education market dynamics and issues, becoming a market expert for the marketing, product, and sales teams
- Act as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaigns
Skills
- Bachelor's degree
- 3+ years of experience in product marketing
- Proven ability to manage multiple projects simultaneously
- Exceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure)
- Technical proficiency and experience with Google Suite
- Self-directed and motivated, with the ability to work independently and collaboratively with a team
- Prior experience in education, EdTech, or education publishing
- Proficiency with Adobe Creative Suite and Wordpress
Benefits
- 401(k) plan
- Competitive health insurance and mental health options
- Basic life insurance
- Paid time off
- Parental leave
- Access to best-in-class development programs
- Annual discretionary bonus that rewards individual and company performance
Company Overview
Amplify helps teachers bring delight and rigor to students every day. It was founded in 2000, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.amplify.com.