Note: The job is a remote job and is open to candidates in USA. Achieve is a leading digital personal finance company that provides innovative financial solutions. They are seeking a Principal Growth Manager - SEO/AEO to lead their strategy for driving brand visibility and organic traffic growth through effective SEO and AEO practices.
Responsibilities
- Lead SEO/AEO Strategy and Growth: Own the overarching organic discovery strategy to ensure our domains rank for brand, category, and competitor keywords across traditional SERPs and large language model platforms
- Authority and Relevance: Develop actionable plans that continually ramps our brand/domain authority and relevance to ensure high organic visibility and growth rate relative to competition
- Competitive Rank Analysis: Conduct ongoing analysis of top-ranking content and LLM-generated citations in our category and across algorithms to identify trends, white space, and sentiment
- Data & Discovery Architecture: Stay ahead of how search engines and AI models find information. Optimize site structures, schema, and API feeds to ensure maximum legibility for search and LLM web-crawlers
- Optimization opportunities. Use this analysis to set direction and targets for high performance
- Technical performance. Effectively partner our technical team to ensure consistently high user experience as measured by Core Web Vitals, EEAT, …
- Drive Execution and Cross-Functional Impact: Turn strategic ideas into written, actionable plans and effectively partner in-house teams to deliver with quality on a high cadence
- Communication Skills: Ability to structure, create, and deliver a compelling, actionable plan to executive level audiences in addition to peers
- Social Platform Strategy and Growth: Analyze winning formulas per platform and contribute strategies to win top placements on high-intent social platforms (YouTube, TikTok, Reddit). Ensure our brand dominates where the next generation of consumers go to search
- Test & Optimize: Develop and run robust experiments to test optimization strategies (e.g., content formatting, entity relationship linking, structured data) and rapidly adapt based on performance
- Measure & Reporting: Define success benchmarks and progressive milestones to get there. Partner Business Intelligence teams in defining tools, reporting progress, diagnosing challenges, and identifying opportunities via funnel data
Skills
- 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years
- Proven success consistently driving double digit lead growth and digital brand authority via organic channels
- Strong technical understanding of search algorithms, Knowledge Graphs, Core Web Vitals optimization, and scraping signals across major search and LLM platforms
- Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results
- Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software
- Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences
- Solid executive presentation skills
- Social Search experience (optimizing for discovery on YouTube, TikTok, Instagram)
- Experience delivering highly differentiated content frameworks at scale in fintech, financial services, or another highly regulated industry
- Strong background in continuous A/B testing and algorithmic experimentation
Benefits
- 401 (k) with employer match
- Medical, dental, and vision with HSA and FSA options
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
- We are proudly offering hybrid options in the San Mateo, CA and Phoenix, AZ metro market
- In other locations throughout the country, we offer work from home
Company Overview