Note: The job is a remote job and is open to candidates in USA. Alonso & Alonso Attorneys at Law, PLLC is seeking a Performance Marketing Manager to lead their Growth Department. The role involves overseeing paid media strategies, managing budgets, and ensuring cross-departmental alignment to optimize marketing performance.
Responsibilities
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
- Lead the presentation of the weekly Growth Department data deck
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently
Skills
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending
- Produce and present strategic budget optimization recommendations to the Director and senior leadership
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity
- Lead the presentation of the weekly Growth Department data deck
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts
- Final approval rights on scaling decisions and high-level marketing expenditures
- Full accountability for paid media ROI and growth performance
- Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations
- Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding
- Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity
- Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies
- Extensive experience managing and auditing external digital marketing agencies
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI)
- Exceptional leadership, communication, and executive-level presentation skills
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Company Overview