Note: The job is a remote job and is open to candidates in USA. ICON Strategic Solutions is a global healthcare intelligence and clinical research organization dedicated to accelerating the delivery of new medicines and treatments to patients. They are seeking a Digital Media Buyer to manage digital advertising campaigns focused on patient recruitment for clinical studies, collaborating with various teams to optimize and report on campaign performance.
Responsibilities
- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
- Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Skills
- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelors degree
- Experience in clinical trials and drug development space
Benefits
- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways
Company Overview
ICON Strategic Solutions is the global leading provider of Functional Service Provision (FSP) services. It was founded in undefined, and is headquartered in Dublin , GB, with a workforce of 10001+ employees. Its website is https://www.iconplc.com/services/strategic-solutions/.