Note: The job is a remote job and is open to candidates in USA. iTHINK Financial is seeking a Part-Time Email Marketing Specialist to support their Marketing team in executing email campaigns and digital communications. The role involves building, deploying, and optimizing marketing emails, managing audience segmentation, and ensuring compliance to enhance overall campaign performance.
Responsibilities
- Build, edit, and format all marketing emails through Marquis platform
- Set up and schedule campaigns, ensuring accuracy across content, links, and personalization
- Send non-member communications through Constant Contact platform
- Execute operational emails, including dormancy notices and account-related communications
- Ensure campaign timing, frequency, and targeting align with marketing strategy
- Pull and manage email lists within Marquis for targeted campaigns
- Segment audiences based on campaign goals (members vs. non-members, product usage, etc.)
- Maintain list hygiene, including unsubscribes and suppression lists
- Monitor audience performance and recommend segmentation improvements
- Route all email campaigns through Lythos for proofing and approvals
- Partner with internal compliance to obtain and apply required disclosures
- Ensure all communications meet regulatory, legal, and brand standards
- Review and proof all email content for accuracy prior to deployment
- Track and report on key performance metrics, including open rates, click-through rates, and engagement
- Analyze campaign performance and identify opportunities for improvement
- Assist with A/B testing for subject lines, content, and send times
- Provide regular reporting to support marketing decision making
- Assist with website updates, banners, and landing page content as needed
- Support digital onboarding and automated marketing journeys
- Maintain marketing calendars and assist with campaign coordination
- Provide general marketing support and act as backup for team functions
- Communicate clearly and effectively with internal teams
- Maintain accuracy and attention to detail in all communications
- Proactively manage campaign timelines and deliverables
Skills
- Minimum 2 years of experience in email or digital marketing
- Experience with platforms such as Marquis and Constant Contact
- Experience in financial services or regulated environments
- Associate or bachelor's degree in marketing, communications, or related field
Company Overview