Note: The job is a remote job and is open to candidates in USA. Skillz is the first publicly-traded mobile eSports platform that revolutionizes the gaming industry by hosting casual mobile gaming tournaments. The Organic Growth Specialist will be responsible for managing Skillz's community presence across various platforms, driving organic growth through community engagement, SEO, and outreach efforts.
Responsibilities
- Community-Native Communication: Demonstrable history operating as a named, disclosed brand voice on Reddit, Discord, Quora, or comparable community surfaces for a consumer brand (gaming, gambling, fintech, crypto, or DTC). Has lived through subreddit promotional-rule enforcement, AskGamblers / Trustpilot complaint cycles, and Discord moderation at scale
- FTC & Platform-Policy Literacy: Fluent in FTC endorsement guidelines (16 CFR Part 255) for affiliate / referral disclosure, Reddit's sitewide and sub-level promotional rules, Quora promotional content policy, and Discord ToS. Treats disclosure as the operating default, not a footnote. Bonus: prior experience with US sweepstakes / social-casino category constraints (AMOE, 21+, state exclusions, Google's Oct 2025 RMG reclassification of sweeps)
- SEO & Indexing: Working SEO proficiency — technical SEO (crawl, index, schema, Core Web Vitals, sitemaps), on-page (keyword strategy, content structure), and off-page (link building, comparison / review-site placements, HARO / Qwoted, podcast guesting). Comfortable in GSC, Bing Webmaster Tools, Ahrefs / SEMrush. Has personally moved a domain from invisibility to mid-tail rankings in a competitive vertical
- Discord Community Operations: Has stood up or scaled a verified, geo-gated Discord server for a consumer / gaming brand. Comfortable building moderation rotas, recruiting volunteer mods, running drops / codes / community tournaments, and turning the server into a measurable signup channel
- Earned Media & Outreach: Has booked podcast guest spots, secured niche press placements, run HARO / Qwoted / Help-A-B2B-Writer flows, and / or shepherded a Wikipedia / Wikidata entry through to publication. Understands the difference between paid placements and editorial
- Organic Affiliate & Referral Mechanics: Understands UTM-tagged organic referral links, branded short-links, and surface-specific landing pages. Can build the operating playbook for which links go where, with what disclosure, and how performance is attributed
- Analytics & Reporting: Sets up clean attribution (UTM frameworks, GA4, server-side tagging basics), builds an organic-funnel dashboard (impression → visit → registration → FTP → redemption), and reports channel-level CAC, FTP %, and retention to leadership weekly. Excel and Tableau fluent; SQL a plus
- Cross-Sell & Mobile-to-Web Thinking: Bonus if experienced with cross-platform UA strategies (mobile-to-web migration, magic-link / SSO flows, shared loyalty programs) — directly relevant to Skillz → player acquisition
- 0-to-1 Operator Mindset: Comfortable in a launch-phase environment with limited playbooks; can build the community, SEO, and earned-media frameworks from scratch and operate them daily
Skills
- Demonstrable history operating as a named, disclosed brand voice on Reddit, Discord, Quora, or comparable community surfaces for a consumer brand (gaming, gambling, fintech, crypto, or DTC). Has lived through subreddit promotional-rule enforcement, AskGamblers / Trustpilot complaint cycles, and Discord moderation at scale
- Fluent in FTC endorsement guidelines (16 CFR Part 255) for affiliate / referral disclosure, Reddit's sitewide and sub-level promotional rules, Quora promotional content policy, and Discord ToS. Treats disclosure as the operating default, not a footnote. Bonus: prior experience with US sweepstakes / social-casino category constraints (AMOE, 21+, state exclusions, Google's Oct 2025 RMG reclassification of sweeps)
- Working SEO proficiency — technical SEO (crawl, index, schema, Core Web Vitals, sitemaps), on-page (keyword strategy, content structure), and off-page (link building, comparison / review-site placements, HARO / Qwoted, podcast guesting). Comfortable in GSC, Bing Webmaster Tools, Ahrefs / SEMrush. Has personally moved a domain from invisibility to mid-tail rankings in a competitive vertical
- Has stood up or scaled a verified, geo-gated Discord server for a consumer / gaming brand. Comfortable building moderation rotas, recruiting volunteer mods, running drops / codes / community tournaments, and turning the server into a measurable signup channel
- Has booked podcast guest spots, secured niche press placements, run HARO / Qwoted / Help-A-B2B-Writer flows, and / or shepherded a Wikipedia / Wikidata entry through to publication. Understands the difference between paid placements and editorial
- Understands UTM-tagged organic referral links, branded short-links, and surface-specific landing pages. Can build the operating playbook for which links go where, with what disclosure, and how performance is attributed
- Sets up clean attribution (UTM frameworks, GA4, server-side tagging basics), builds an organic-funnel dashboard (impression → visit → registration → FTP → redemption), and reports channel-level CAC, FTP %, and retention to leadership weekly. Excel and Tableau fluent; SQL a plus
- Bonus if experienced with cross-platform UA strategies (mobile-to-web migration, magic-link / SSO flows, shared loyalty programs) — directly relevant to Skillz → player acquisition
- Comfortable in a launch-phase environment with limited playbooks; can build the community, SEO, and earned-media frameworks from scratch and operate them daily
- 2-5 years in organic growth, community management, SEO, or content marketing for consumer tech (gaming, gambling, fintech, crypto, or DTC preferred)
- Demonstrable community wins to point to: subreddit growth / AMA hosting, Discord server scale-up, Quora top-contributor status, AskGamblers / Trustpilot rating turnarounds, or comparable
- Working SEO with named examples — keywords ranked, referring domains grown, content pages shipped, and the resulting traffic / signup deltas
- Working knowledge of FTC endorsement guidelines and platform-specific promotional rules; can write the disclosure language without legal hand-holding
- Hands-on with GSC, Bing Webmaster Tools, GA4, Ahrefs or SEMrush, and at least one Discord moderation / bot stack
- Excellent Excel and Tableau skills; SQL is a plus
- Demonstrated ability to set up clean UTM / GA4 attribution and report CAC, registration → FTP, and channel-level LTV to leadership
- Comfortable in a 0-to-1 environment with limited playbooks; can build organic UA, community, and SEO frameworks from scratch
- Bonus: prior US sweepstakes / social-casino, real-money iGaming, sportsbook, or DFS exposure; familiarity with the Stake.US / Pulsz / Chumba / McLuck / Wow Vegas / RealPrize / Crown Coins competitive set
Benefits
- 100% coverage for medical, dental, and vision expenses for both you and your dependents
- 401K matching
- Equity incentives
- Pre-tax benefit options
- Meditation and mental health resources
- Physical fitness coaching and classes
- Family planning assistance
- Health and parenting guidance
- Virtual therapy sessions
- Competitive paid time off (PTO) & company holidays
Company Overview
Skillz is a marketplace platform for competition-based mobile games. It was founded in 2012, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 51-200 employees. Its website is http://www.skillz.com.