Note: The job is a remote job and is open to candidates in USA. Paleovalley is a company focused on healing through real food and regenerative agriculture. They are looking for an experienced Meta Media Buyer to manage and optimize their paid social growth on Facebook and Instagram, driving customer acquisition for their subscription-based e-commerce business.
Responsibilities
- Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram
- Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency
- Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance
- Partner closely with creative strategists, editors, and designers to brief new concepts, review assets before launch, and provide actionable feedback based on performance data
- Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities
- Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems
- Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends
Skills
- 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands
- Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period
- A proven track record of scaling profitable campaigns while managing meaningful advertising budgets
- Experience owning a Meta account end-to-end, from strategy through execution and optimization
- Exceptional analytical skills and genuine curiosity for solving performance problems
- Strong understanding of performance marketing metrics and how they connect to overall business growth
- Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability
- Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus)
- Strong creative instincts and an understanding of what makes effective direct-response advertising
- Ability to translate performance insights into actionable creative feedback that improves future campaigns
- Experience working closely with creative teams through briefing, iteration, and testing
- Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands
- Experience working within high-growth ecommerce companies
- Experience with AI-driven campaign optimization and emerging Google advertising technologies
- Familiarity with creative testing frameworks and direct-response marketing
- A passion for regenerative agriculture, nutrient-dense food, health, or wellness
Benefits
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) paid holidays each year
- Paid parental leave for growing families
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Company Overview