Note: The job is a remote job and is open to candidates in USA. Bettercomp is transforming the way companies approach compensation, delivering modern, data-driven solutions that help organizations streamline pay practices, ensure fairness, and stay competitive. They are seeking a Marketing Programs Manager to own the webinars and events program, managing strategy, budget, and execution to drive leads and expand partnerships.
Responsibilities
- Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including internal and external/sponsored webinars and events, trade shows, and local/field events and local association sponsorships
- Manage the full program calendar, balancing owned events (where Bettercomp controls content and format) with third-party sponsorships (where we show up as a sponsor or featured guest)
- Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio
- Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline
- Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up
- Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats
Skills
- 6-8+ years of experience in B2B marketing, with a focus on programs, demand generation and/or events
- Demonstrated experience owning and growing a webinar or events program end-to-end, including both owned and sponsored formats
- Experience working within a budget: evaluating opportunities, tracking spend, and reporting on ROI
- Proven ownership of lead generation targets: you've set lead goals, tracked pipeline contribution, and delivered results
- Strong cross-functional collaborator: you know how to get alignment across the organization without needing formal authority
- Data-driven: you set goals, track performance, and use results to improve program investments
- Excellent project management skills: you can run multiple programs simultaneously without dropping details
- Strong written and verbal communication; comfortable on camera and in front of partners and customers
- Experience with webinar platforms, marketing automation tools, and CRMs
- Experience in HR tech, compensation, or a related B2B SaaS category
- Experience with marketing operations and reporting
- Experience evaluating and negotiating third-party sponsorship opportunities
Benefits
- Our fully remote position, based in the U.S., offers you the freedom to work from the comfort of your home, giving you the flexibility you've always wanted.
- Equity
- Flexible PTO, generous company holidays
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
Company Overview