Note: The job is a remote job and is open to candidates in USA. Fire Hose Games is a Boston-based independent game development studio seeking an experienced Marketing Director. The role involves managing go-to-market strategies, product positioning, and community management to ensure their games resonate with players.
Responsibilities
- Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues
- Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
- Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences
- Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement
- Drive adoption, engagement, and revenues with an efficient and effective marketing budget
- Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning
- Create and direct market, competitive, and user research
- Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
- Advocate for the player community in high level design discussions and planning meetings
Skills
- 5+ years in a hands-on, Marketing Leadership role
- A proven track record marketing video games, from development, through launch and beyond
- A passion for and deep knowledge of video games (specifically Indie) and the industry as a whole
- Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth
- An excellent brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
- Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management
- A strong background in social media marketing across all relevant platforms
- Experience working with influencers. Engaging, negotiating and managing
- Experience serving as a liaison. Bridging Marketing efforts with internal efforts, utilizing feedback and analysis towards meaningful development insights
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Demonstrated effective leadership including ability to build and foster successful teams that scale
Benefits
- Health care
- Dental
- Take-what-you-need vacation/sick time
- 401(k) with matching
- Parental leave
- Flexible work hours
Company Overview