Note: The job is a remote job and is open to candidates in USA. Fintech Software Solutions (Pvt) Ltd. is a fintech company operating an online platform in Sri Lanka that connects borrowers with lenders. They are seeking a Marketing Director to lead the marketing strategy and execution for their online lending platform, focusing on customer acquisition and engagement while managing marketing operations and team leadership.
Responsibilities
- Leading the overall marketing strategy and execution for the company’s online lending platform
- Overseeing market planning, brand positioning, and campaign development to drive customer acquisition, engagement, and retention
- Managing marketing operations, guiding digital and traditional marketing initiatives, coordinating with sales and product teams, and monitoring performance metrics
- Conducting market research to identify growth opportunities, optimize channel performance, and ensure consistent messaging across all touchpoints
- Leadership of the marketing team, budget ownership, and collaboration with senior management on business strategy
Skills
- Skills in Market Planning and Marketing Management to design and lead effective marketing strategies
- Skills in Market Research and Marketing to analyze market trends and translate insights into actionable campaigns
- Skills in Sales to align marketing initiatives with revenue objectives and support lead generation and conversion
- Proven track record in managing marketing teams and collaborating with cross-functional stakeholders in a remote environment
- Strong analytical, communication, and decision-making skills, with proficiency in marketing analytics tools and CRM platforms
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in digital marketing channels, including social media, SEO/SEM, email, and performance marketing
- Background in fintech, financial services, or technology-driven businesses
- An advanced degree or equivalent experience
Company Overview